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Documentary filmmakers telling you what they wish someone had told them.

Wenbin Fang — Tue, 05 May 2026 17:01:37 GMT

Today Christian Taylor, the creator of Documentary First shares her story of film interviews podcast.

► Tell us about you and your podcast

I’m Christian Taylor, the host of Documentary First. I’ve spent four decades in the entertainment industry as an actor, voice actor, and casting director, but documentary filmmaking found me in the most unexpected way. I was accompanying my son’s Army unit to a D-Day commemoration in Normandy when an encounter there changed the direction of my career. That trip became my directorial debut, The Girl Who Wore Freedom, which went on to win over 25 international awards. I’d stepped into the director’s chair midlife, but I brought a lifetime of industry experience with me when I did. I also spent 12 years co-hosting a nationally recognized Christian podcast, so by the time I launched Documentary First, I had over a decade of hosting experience under my belt.

Documentary First is a podcast about how documentaries actually get funded, made, and seen. Every episode is a long-form conversation with filmmakers, editors, producers, distributors, and composers whose work spans major networks and streamers like HBO, Netflix, PBS, and Amazon, as well as independent film. Past guests include Ken Burns, PBS American Masters creator Susan Lacy, and Emmy and Peabody Award-winning editor Charles Olivier. On alternate weeks, I release The Deep Dive, a companion series where I take one idea from a recent conversation and sit with it on my own, pulling out the deeper lessons for filmmakers who want more than surface-level advice.

Our listeners are working and aspiring documentary filmmakers, film students, and people who simply love documentaries and want to understand how they’re made. Most are US-based, but we hear from listeners all over the world. The age range runs from 18 to 70, which tells me something I’m proud of: the show speaks to people who are just getting started and people who’ve been doing this for decades. That’s by design. I’ve always wanted Documentary First to be the resource I wish I’d had when I was figuring all of this out on my own.

► Why & how did you start this podcast?

Documentary First started because I was living through something I didn’t want to forget. During the production of my first film, The Girl Who Wore Freedom, so many unbelievable things were happening that I couldn’t keep up with writing them all down. So I decided to record them instead. At the same time, I was making every mistake a first-time director can make, and I thought if I could document what I was learning in real time, maybe I could spare other filmmakers some of the pain. I figured I was killing two birds with one stone.

Here’s the part that surprises people: when I launched Documentary First on March 7, 2019, I had never listened to a single podcast. Not one. I’d been co-hosting another podcast since 2012, so I had years of experience behind a microphone, but I wasn’t a podcast listener. Documentary First was born out of a completely separate impulse from that other show. It wasn’t strategic. It was organic. I had something I needed to say and a medium I already knew how to use, so I just hit record and figured it out as I went.

And honestly, a lot of the early episodes are a reflection of that. I had co-hosts who were also working with me on the other podcast, and I let them handle the technical details while I focused on the creative side. The show evolved over time as I grew into it. I’ve only recently started listening to other podcasts myself, specifically because I wanted to study what works and improve my own show. That might sound backwards, but I think it’s part of why Documentary First sounds the way it does. It wasn’t built by studying what everyone else was doing. It was built from the inside out, from a real need to process what I was going through and share it with anyone who could use it.

► How’d you find the time and funding to do this podcast?

Right now, Documentary First releases on a weekly rhythm. The main show and The Deep Dive alternate weeks, so there’s always something new for listeners. That schedule has evolved over time. When we started, it was a weekly show. Then we pulled back to biweekly. In February 2025, we shifted to the current alternating format, which keeps the feed active every week while giving each show room to breathe.

Production is entirely in-house with a small team of three people, plus one incredibly dedicated volunteer, Ben Feithen, who is honestly one of the most valuable people in the operation. Each episode involves coordinating with PR agents and guests to book the interview, recording in Riverside, then editing, adding video and photos, music, and creating thumbnails. On top of that, we produce three social media clips with thumbnails for marketing, and I spend a real chunk of time writing titles, descriptions, and thumbnail copy optimized for search. Since February, I’ve taken over all of the post-production work myself, and the honest truth is that it fills most of my day, every day.

The podcast takes the majority of my time right now. I still take voice over jobs when they come in, and I work my filmmaking projects around the podcast schedule. When I have to travel, I record episodes ahead of time. It’s a constant juggling act

As for funding, I want to be transparent because I think new podcasters deserve to know what this actually costs. Between hosting, recording software, sound design, production help, and marketing, the monthly expenses add up quickly. We have a wonderful sponsor in Virgil Films Entertainment, and we have supporters on Patreon, but those don’t come close to covering the full budget. The rest comes out of my pocket. I pay my small team well below market rate, and my most valuable team member is volunteering his time. This podcast exists because the people involved believe in what we’re building, not because the economics make sense yet.

► What do you gain from podcasting?

We do have sponsorship. Virgil Films Entertainment, a documentary distribution company, is our current sponsor. That relationship came about organically. They reached out to us, which felt like a real validation of what we’d been building. We also have supporters on Patreon. Between the two, the revenue helps but doesn’t cover our costs, so I’m still personally funding the difference. I’m open about that because I think too many podcasters assume sponsorship solves everything, and the reality is more complicated, especially for a niche show.

And Documentary First is a niche show. We’re not chasing mass-market download numbers. Our audience is documentary filmmakers, film students, and people who genuinely love the genre. That’s a specific community, and the listeners we have are deeply engaged. They email us, they come back week after week, and they tell us the show has changed how they think about their own work. I’ll take that over inflated numbers any day.

But the real answer to what I gain from podcasting has nothing to do with revenue. This podcast has been one of the most important professional development experiences of my life. I have learned more about the documentary industry through 276 conversations than I could have learned in a decade on my own. I’ve built relationships with filmmakers, editors, distributors, and composers that I never would have had access to otherwise. The podcast has given me standing in the marketplace as a filmmaker and a voice in the documentary community that I didn’t have before.

One of the things I value most is being able to connect people with each other. I’ll interview a filmmaker who’s struggling with distribution and I’ll know someone from a previous episode who can help. That kind of matchmaking happens constantly, and it’s one of the most rewarding parts of what I do. I feel like I’m doing genuinely important work, building something that serves filmmakers and serves the genre, and that keeps me going even when the economics don’t add up yet.

► How does your podcasting process look like?

My setup is pretty straightforward. I record on a MacBook Pro with a 16-inch display, using a RØDE NT-USB Mini microphone, a Glide Gear TMP 75 teleprompter, and a lighting kit that includes Skytex softbox lights and a UBeesize ring light. Nothing fancy, but it gets the job done and looks professional on camera.

For software, Riverside is the backbone of almost everything. I record there, edit there, and produce video and social media clips there. Captivate is our hosting platform. Riverside has become a one-stop shop for our production workflow, which keeps things simple for a small team.

Finding guests has changed dramatically over the life of the show. In the early days, I was reaching out to people I found interesting. Usually other filmmakers I’d meet at film festivals, or directors behind films I was curious about. I’d cold pitch them, and most of the time they’d say yes because the show gave them a platform to talk about their work in depth. A few years ago, that dynamic shifted. PR agents started pitching me guests, and that pace has only picked up. At this point, I have to turn people away because I don’t have enough weeks for the number of interviews I’m being asked to do. That’s a problem I never imagined having when I started.

For preparation, I take it seriously. I research every guest, watch their films, and sometimes do a pre-interview to get a feel for the conversation before we record. I want every episode to go deeper than the standard press tour interview, and that takes homework. My guests notice it too. I hear all the time that our conversations go places they haven’t gone on other shows, and that doesn’t happen by accident.

Almost every episode has been recorded remotely through Riverside. Just this past week I did my very first live event podcast, which was a completely different experience. But remote recording has been the foundation of the show from the beginning, and it’s what allows me to talk to filmmakers all over the world.

► How do you market your show?

We market the show across six social media platforms: Instagram, X, Facebook, TikTok, LinkedIn, and YouTube, We also post clips on Spotify, maintain our website, send an email newsletter, have a Patreon community, and are working on cross-promotions with other shows. For every episode, we produce three social media clips with custom thumbnails tailored to each platform. We don’t just post the same thing everywhere, each platform has its own audience and its own algorithm, so we adapt the content to fit.

The biggest growth we’ve seen came not from any single marketing channel but from changes we made to the show itself. We shortened our episodes, restructured the format to open with a hook clip from the interview before the main conversation, added more video, and visual elements, and then put serious work into optimizing every thumbnail, title, and description for SEO and AIO. That combination made a noticeable difference. That marketing matters, but the product has to be right first.

What our data tells us is that a large percentage of our audience listens through web browsers rather than traditional podcast apps. That was a surprise at first, but it makes sense given how much we’ve invested in video and visual content. People are finding us on YouTube and through our website, not just through Apple Podcasts or Spotify. It’s changed how we think about production. We’re not just making a audio show anymore. We’re making something people watch.

Geographically, the US is our largest audience, but we have listeners in over 80 countries. that still blows my mind. Documentary filmmaking is a global craft and it’s been one of the most rewarding discoveries of this whole process to realize that the conversations we’re having resonate far beyond the American market.

If I’m honest about what I wish were different, it’s resources. I wish I could pay my team market rate. I wish I had more staff. We’re doing everything in-house with a tiny team, and we’re leaving reach on the table for lack of resources.

► What advice would you share with aspiring (new) podcasters?

The biggest lesson I’ve learned is one I wish someone had told me on day one: no one will ever care more about your show than you do. For years, I relied on other people to handle the details of my podcast while I focused on the creative side. And they did a fine job. But nobody was lying awake at night thinking about how to make Documentary First better. That was my job, and I wasn’t doing it.

When I finally took full ownership of every part of the show, everything changed. I started researching the podcast landscape, studying the competition, learning what audiences were actually looking for, and figuring out how platforms like YouTube really work. I dug into SEO, AIO, thumbnail strategy, title writing, formatting, hooks. There is so much more to podcasting than just talking, and I had no idea how much I didn’t know until I forced myself to learn it.

My advice to new podcasters is this: be a student of the medium, not just a practitioner. Record your show, yes. But also study how people find podcasts, how they decide what to listen to, and what makes them stay. Understand audiencing. Learn what the algorithms reward. Look at what successful shows in your space are doing differently from you. That research will change your show faster than any new microphone or editing tool.

A few resources that have been genuinely helpful to me: Cody McLaughlin’s The Podcast Tech Stack on Substack (thepodcasttechstack.substack.com) has been a go-to for smart, practical guidance on tools and growth strategy. I actually hired Cody to do an audit of my show, and his report was critical to turning some things around. I’d also recommend Podcast Plunge by Arielle Nissenblatt (podcastplunge.substack.com) and Podcast The Newsletter by Lauren Passell (podcastthenewsletter.substack.com).

All three are written by people who genuinely understand the industry and are generous with what they know.

► Where can we learn more about you & your podcasts?

The best place to start is the podcast itself. You can subscribe on any of these platforms:

Apple Podcasts: tinyurl.com/DocFirstApple
Spotify: tinyurl.com/DocFirstSpotify
Amazon Music: tinyurl.com/DocFirstAmazon
YouTube: tinyurl.com/DocFirstYouTube

If you want to support the show, you can join our community on Patreon at tinyurl.com/DocFirstPatreon. Every bit of support helps us keep making the show.

To learn more about our documentary work, visit documentaryfirst.com. You can watch my award-winning debut film, The Girl Who Wore Freedom, on major streaming platforms at geni.us/TheGirlWhoWoreFreedom, or learn about our upcoming projects at heroesofcarentan.com and thebravedutch.com.

If you want to support our documentary filmmaking directly, you can donate at givebutter.com/TGWWF2026. The Girl Who Wore Freedom and Heroes of Carentan are fiscally sponsored by Living Stories Ltd, a 501(c)(3) nonprofit, so donations are tax-deductible.

You can also find my voice over work at neighborladyvo.com.
Follow us on all platforms: linktr.ee/doc1st
Email: info@documentaryfirst.com

Explore the real lived experiences of people with disabilities.

Wenbin Fang — Tue, 28 Apr 2026 17:01:07 GMT

More details on Listen Notes.

Today Keith Casebonne and Jodi Beckstine, the creators of Disability Deep Dive share their story of society & culture podcast.

► Tell us about you and your podcast

I’m Jodi, and I co-host Disability Deep Dive with Keith Casebonne as part of Disability Rights Florida. My background is in content, communications, and audience-centered storytelling, so a lot of my work lives at the intersection of accessibility, advocacy, and public conversation.

I’m Keith, and I co-host with Jodi Beckstine. I have close to three decades of experience in communications and technology. I focus on turning complex concepts into clear messages, building inclusive strategies, and creating accessible content—all rooted in the belief that effective communication can drive real change.

We both try to create conversations that are informed, welcoming, and honest, and podcasting is a great place to make that happen.

Disability Deep Dive is a bi-weekly interview-based podcast that centers the voices, stories, and perspectives of people with disabilities. We talk with advocates, creators, educators, leaders, and people with lived experience about disability through the lens of culture, media, policy, rights, identity, access, and everyday life. Our goal is not just to explain issues, but to explore how disability shapes the world and how the world responds in return.

Our listeners include people with disabilities, family members, advocates, educators, professionals, and anyone who wants a deeper understanding of disability beyond surface-level talking points. We try to make the show useful both for people already engaged in disability spaces and for listeners who are still learning but want to listen well and think more deeply.

► Why & how did you start this podcast?

In mid-2016, Disability Rights Florida was looking for an innovative way to reach people with disabilities to encourage them to vote in the November 2016 election. One idea was to create a podcast for that purpose, and others agreed that we should give it a try. So, on October 4th, the first episode of our podcast—then under the name “You First: The Disability Rights Florida Podcast” (or just “You First,” for short)—was released. Three episodes followed, all on voting-related topics, and all were released before election day. From there, we started talking about other disability-related topics, and our podcast took off. Over the years, the show’s format has evolved, the guests have become more diverse, and even the name changed: in 2025, we rebranded to “Disability Deep Dive,” added a new “Deep Cut” segment, and haven’t looked back.

Podcasting made sense because it creates space for real conversation. It lets guests tell fuller stories, and it gives listeners time to sit with ideas instead of just scrolling past them in a social feed. We both listen to podcasts, and one of the things we each value most about the format is that it can make complex issues feel approachable without flattening them.

► How’d you find the time and funding to do this podcast?

We release episodes bi-weekly, and each episode takes a fair amount of coordination. Between guest outreach, prep materials, recording, editing, scheduling, promotional assets, and publishing, each episode can take anywhere from several hours to a couple of weeks of shared work, depending on the topic and production needs. The actual recording may be under an hour, but as usual, the part people hear is only the tip of the iceberg. Because the podcast is part of Disability Rights Florida, it fits into our broader communications and public education work rather than existing as a side hobby we fund personally. That structure helps a lot. We are able to build podcast production into our work responsibilities and content planning, which makes the time commitment more sustainable. This also enables us to purchase the equipment, software, and hosting we need.

► What do you gain from podcasting?

For us, the biggest gain is impact. Podcasting gives us a way to create deeper, more lasting conversations than we can usually have in short-form content. We get to learn directly from our guests, build relationships, highlight important issues, and create a record of conversations that matter.

Podcasting has also helped us each grow professionally. It has strengthened our interviewing, writing, and editorial skills, expanded our network, and made us better communicators. It has pushed us to think carefully about how to ask stronger questions, prepare more intentionally, and make complex issues clear without oversimplifying them.
Personally, one of the most rewarding parts is hearing from guests and listeners who felt seen, informed, or challenged in a meaningful way by an episode.
We have not had any sponsors at this point.

► How does your podcasting process look like?

Currently, we both use Shure SM7B microphones, Focusrite Vocaster interfaces, and Audio-Technica headphones. We record using Descript Rooms (previously we used SquadCast), and edit with Descript, along with Adobe Premiere, After Effects, and Photoshop.

We find guests in a lot of different ways, but it often starts with paying close attention to what people are already sharing online. We spend a lot of time on social media looking for stories that feel honest, timely, and meaningful, and then looking more closely at the people behind those stories. We’re especially drawn to people who are sharing their lives, their perspectives, and the issues that matter to them in a real and thoughtful way. Many of our guests are people or organizations we’ve been following since the start of the pandemic, so sometimes the outreach is the result of years of listening and learning first.

Our process usually starts with identifying themes, issues, or guests we think would bring something meaningful to our audience. From there, we do guest outreach, schedule the recording, develop a prep package, draft guiding questions, and think through the flow of the episode before we ever hit record.

We interview guests remotely, typically over Descript, which allows us to talk with people across different locations while keeping the process flexible and accessible. We also build in time for accommodations, tech checks, and any guest support needs ahead of the recording.

► How do you market your show?

We market the show through a mix of podcast platforms, YouTube, social media, website content, guest collaboration, and organizational communications. Because the show is connected to Disability Rights Florida, we are able to share episodes through established channels and reach audiences who already care about disability rights, access, and public education.

Our listeners find the show through podcast apps, YouTube, social media, our website, and cross-promotion from guests and partners. We do not rely on just one source. Instead, we try to meet people where they already are and make it easy for them to discover an episode in multiple formats.

The most useful marketing channels for us have been social media, short-form video or visual promo assets, guest tags and shares, and strong episode titles and descriptions that help people understand immediately why an episode matters. Clear positioning makes a big difference. If the title sounds vague, people scroll past it. Humanity’s attention span is now apparently held together with dental floss.

We also try to think beyond “promotion” in the narrow sense. Good marketing starts with a strong episode concept, a compelling guest, and framing that tells listeners why they should care.

► What advice would you share with aspiring (new) podcasters?

Start with clarity before you start with gear. You do not need the most expensive equipment to make a meaningful podcast, but you do need a clear sense of what your show is about, who it is for, and what will keep people coming back.

Over time, I’ve learned that consistency matters more than perfection, and that good preparation leads to better interviews. The more work you do ahead of time, the more relaxed and natural the conversation can be. I’ve also learned that accessibility needs to be built into the process from the start, not treated as an afterthought. And when your show has a strong identity, promotion becomes much easier because people can quickly understand what it offers.

Another thing that surprised me is how much work happens before and after the recording. So much of podcasting is in the planning, coordination, follow-up, publishing, graphics, transcripts, clips, captions, and promotion. The recording is the part people hear, but there is a lot of thoughtful work surrounding it that makes the final episode possible. The actual conversation may be the easiest part.

Helpful resources can include other interview podcasts you admire, creator communities, YouTube tutorials on editing and recording, and platform-specific guidance from your hosting service. But honestly, one of the best teachers is making the show, listening back, and improving one step at a time.

► Where can we learn more about you & your podcasts?

You can find Disability Deep Dive at https://disabilityrightsflorida.org/podcast, on all major podcast platforms, and on YouTube.

To learn more about Disability Rights Florida, visit

https://disabilityrightsflorida.org/

.
And you can find us on social media:

• Facebook: https://www.facebook.com/disabilityrightsflorida
• Twitter/X: https://twitter.com/DisabilityRtsFL
• Instagram: https://www.instagram.com/disabilityrightsfl/
• LinkedIn: https://www.linkedin.com/company/disability-rights-florida/
• YouTube: https://www.youtube.com/user/DisabilityRightsFL

Self Publishing for Professionals is the go-to fo leaders who are ready to publish their book.

Wenbin Fang — Tue, 07 Apr 2026 17:01:51 GMT

More details on Listen Notes.

Today Lynn "Elikqitie" Smargis, the creator of Self Publishing for Professionals shares her story of entrepreneurship podcast.

► Tell us about you and your podcast

Self Publishing for Professionals is the podcast built for experts, executives, speakers, and leaders who are ready to write and publish their book. Hosted by Lynn, a five-time published author, ghostwriter, and book editor, this show breaks down every step of the publishing process in plain, practical language. Each episode covers the real decisions authors face, from choosing between self-, traditional, and hybrid publishing to navigating Amazon KDP, book cover design, ISBNs, royalties, and book marketing. Whether you’re battling mindset blocks, looking for a ghostwriter or book coach, or just trying to figure out where to start, this podcast meets you exactly where you are. If publishing your book has been on your to-do list, Self Publishing for Professionals is your invitation to finally make it happen.

► Why & how did you start this podcast?

My podcasting journey actually started back in 2018 with Travel Gluten Free, which is still going strong as my passion project. I have Celiac disease, and I love to travel, so it just made sense to combine the two! Ever since that first episode, I’ve been deeply embedded in the podcasting world, making amazing connections and friends for the past decade.

What I’ve always loved about podcasting is that it attracts listeners who genuinely want to learn. That’s exactly the kind of audience I wanted to reach when I created Self Publishing for Professionals. Writing and publishing a book takes real time, effort, and commitment, and I wanted to build a space where authors, both new and returning, could get the support and guidance they need to actually cross the finish line.

I launched Self Publishing for Professionals in January 2024 and had my first episode out within the very first week. Honestly, the process felt pretty natural to me at that point. This is the fifth podcast that I’ve personally produced, and over the course of my career, I’ve worked on post-production for more than 200 other shows. By now, I know my way around a microphone!

► How’d you find the time and funding to do this podcast?

New episodes drop every week, and if you’ve ever wondered what goes into making a podcast, each one takes me roughly four to six hours from start to finish. That includes everything from writing the script and recording to editing, post-production, and creating the marketing content that accompanies it. It’s a labor of love, but I genuinely enjoy every part of the process.

I created Self Publishing for Professionals as an extension of my business, Write For You, which offers ghostwriting and self-publishing services to authors at every stage of their journey. Think of the podcast as your free introduction to what we do, and a way for you to get to know me before we ever work together. Whether you’re writing your first book or your fifth, there’s something here for you.

► What do you gain from podcasting?

I’ll be honest with you, sponsorships have never been part of the plan for this show. I created Self Publishing for Professionals purely to serve authors and give professionals a behind-the-scenes look at what it really takes to write and publish a book. This podcast is my way of giving back to a community I care deeply about, and of course, letting people know that if they ever need a ghostwriter, editor, or publishing guide in their corner, I’m here for that too.

► How does your podcasting process look like?

For recording, I use Riverside, which is hands down one of the best tools out there for capturing high quality audio and video, and all of my guest interviews are held there as well. When it comes to editing, Hindenburg is my go-to audio editor, and I’ve loved it from the start.

Most of my guests come from my own professional network, which I love because it means I’m bringing in people I already know and trust. On the production side, my two amazing team members and I stay organized through a combination of Trello and a shared production sheet that we update together every week. It’s a simple system, but it keeps everything running smoothly and on schedule.

► How do you market your show?

My listeners find the show in a few different ways. A good chunk of them discover it through searching on Apple Podcasts or through Overcast, and it turns out most of my audience are Apple users, which doesn’t surprise me, given the crowd I attract. I also have a wonderful community called Publishing for Leaders, and that group sends many engaged, motivated listeners my way.

On top of that, the podcast lives on YouTube as well, and a lot of people stumble across the show there through my podcast shorts. It’s a great way to give new listeners a quick taste of what the show is about before they commit to a full episode. Once they’re hooked, they usually don’t stop there!

► What advice would you share with aspiring (new) podcasters?

I always point new podcasters toward Podcasting Business School, which is a fantastic community and learning hub for anyone serious about growing a show. Dave Jackson’s classes are another must, he’s one of the most knowledgeable voices in the podcasting space and has a gift for making the technical side feel approachable. And if you’re a book lover like me, grab a copy of Build a Strong Podcast by Jennifer Longworth. It’s a great read that walks you through the process in a practical, encouraging way. The podcasting world is incredibly supportive, so don’t be afraid to dive in, ask questions, and learn as you go!

► Where can we learn more about you & your podcasts?

If you want to learn more about me and what I do, the best place to start is my website at writeforyou.me, where you can explore my ghostwriting and self-publishing services, get a feel for my work, and even book a discovery call if you’re ready to talk about your book. You can also find me through the podcast itself, where I show up every week with new episodes designed to help you on your publishing journey. And if you’re looking for a community of like-minded professionals who are serious about writing and publishing their books, come join us in Publishing for Leaders. It’s a wonderful group of people on the same path, and I’d love to see you there!

Tailored for ambitious professional women, explore conversations with powerful thought leaders sharing successes and failures.

Wenbin Fang — Tue, 31 Mar 2026 17:02:19 GMT

More details on Listen Notes.

Today Dr. Cynthia Bentzen-Mercer, the creator of Climbing the Corporate Ladder without Breaking a Heel shares her story of careers podcast.

► Tell us about you and your podcast

I’m Dr. Cynthia Bentzen-Mercer, a human capital strategist, board-certified executive coach, and USA Today bestselling author of Now, Near, Next, with over 30 years of experience in leadership, organizational development, and executive coaching. My work sits at the intersection of human potential and strategic advantage—helping individuals and organizations move from autopilot to intentional action.

I host the podcast Climbing the Corporate Ladder Without Breaking a Heel, a show focused on leadership, agency, and what I call the Discipline of Direction. Through candid conversations with executives, founders, and high-performing women and men, we explore how success is built—not just through ambition, but through clarity, intentionality, and disciplined choices over time.

At the core of the podcast is a powerful idea: most people don’t fail—they drift. And drift, left unchecked, quietly erodes potential across careers, leadership, and life. Each episode helps listeners recognize the signals of drift and equips them with practical tools—like my 7-Minute Pivot—to reclaim direction and build meaningful momentum.

My listeners are ambitious, high-capacity professionals—particularly women—who are navigating complex careers, leadership roles, and life demands. They are thoughtful, driven, and often successful by traditional measures, yet seeking greater alignment, clarity, and control over their next chapter.

This podcast is for those who are ready to stop drifting—and start leading their lives and careers with intention.

► Why & how did you start this podcast?

I started recording my podcast in August 2025 and officially launched in September 2025. Within the first four weeks, I recorded and banked 10 episodes, allowing me to launch with both consistency and momentum from day one.

Podcasting was a natural extension of my work. As an executive coach and author, I saw a gap between insight and access—particularly for high-performing women who are navigating pivotal moments in their careers but don’t always have the time, space, or support to step back and think strategically about what’s next. The podcast became a way to meet them where they are.

I do listen to podcasts regularly—both for learning and for enjoyment—and I’ve always appreciated the intimacy and depth the format allows. There’s something powerful about hearing real conversations unfold that can shift perspective in a way that written content sometimes cannot.

My initial goal was simple but meaningful: expand my reach and create a consistent, accessible platform to help women reconnect to their agency, gain clarity, and take intentional steps toward their next chapter. Over time, it has also become a platform to elevate important conversations around leadership, human potential, and the Discipline of Direction.

► How’d you find the time and funding to do this podcast?

I approach my podcast the same way I approach any strategic investment—through intentional structure and disciplined execution.

I release one episode every Tuesday, 52 weeks a year. To maintain that consistency, I record approximately six episodes per month and am typically booked about five months out. That forward pipeline allows me to stay focused on quality conversations without the pressure of last-minute production.

As an entrepreneur, podcasting isn’t separate from my work—it’s integrated into my broader business model. It supports my thought leadership, extends my reach, and creates meaningful touchpoints with my audience. I design my calendar accordingly, treating recording days with the same level of priority as client work or speaking engagements.

From a production standpoint, I keep it efficient and high-quality. I am self-funded, and my son—who is a professional video editor—produces the show as a gig-based partner. That allows me to maintain a polished final product while keeping costs controlled and aligned with the value the podcast generates for my brand and business.

In terms of time, each episode requires focused recording time, followed by streamlined post-production and distribution. Because I’ve built a repeatable system, the process is sustainable and scalable.

Ultimately, the podcast is not something I “fit in”—it’s something I invest in, because it directly supports my mission to help people stop drifting and lead with intention.

► What do you gain from podcasting?

I’m not currently sponsored. At this stage, the podcast is a strategic platform to extend my message and deepen impact.

The show averages approximately 300 downloads per month and continues to grow steadily. My focus has been on building a highly aligned audience—listeners who are thoughtful, driven, and ready to engage with the work in a meaningful way.

Podcasting has become a powerful extension of my broader mission: helping individuals stop drifting and lead with intention. It allows me to translate my frameworks—like the Discipline of Direction and the 7-Minute Pivot—into real conversations that people can access anytime, anywhere.

From a business standpoint, the value shows up in multiple ways. It strengthens my thought leadership, creates visibility with new audiences, and opens doors to speaking engagements, coaching relationships, and strategic partnerships. It also allows me to build authentic relationships with guests—many of whom become collaborators, clients, or long-term advocates.

Equally important, it sharpens my own thinking. Each conversation is an opportunity to learn, test ideas, and stay connected to the real challenges leaders are facing today.

Over time, I may explore sponsorships or partnerships, but only if they align with the integrity of the message and the value I’m committed to delivering to my audience.

► How does your podcasting process look like?

My podcasting process is highly structured, which allows me to maintain both quality and consistency as the show grows.

I source the majority of my guests through my LinkedIn network, where I’ve built a strong community of leaders, founders, and high-performing professionals. As the podcast has gained traction, I now receive approximately five inbound guest requests per day, which allows me to be selective and ensure strong alignment with the show’s themes and audience.

Before recording, I schedule a 15-minute chemistry call via Microsoft Teams. This ensures there is a natural conversational fit, aligns on key themes, and allows me to connect the guest’s story to the broader through-line of the show.

All episodes are recorded remotely using Riverside, which provides high-quality audio and video. This allows for flexibility with guests across different locations while maintaining a professional production standard.

In terms of preparation, I approach each episode with a clear structure rather than a rigid script. I map the conversation to core themes—leadership, agency, and the Discipline of Direction—while leaving space for authentic dialogue. This balance ensures each episode feels both intentional and organic.

Post-recording, my production process is streamlined through a dedicated editor, ensuring consistency in sound, pacing, and overall quality before distribution.

Overall, the process is designed to be efficient, repeatable, and scalable—so I can focus on what matters most: meaningful conversations that create insight and momentum for the listener.

► How do you market your show?

My marketing approach is intentional and audience-specific. My primary audience is on LinkedIn and Instagram, so I focus my efforts where they are already engaging.

Each month, I release a curated lineup of upcoming podcast episodes—positioning the conversations as a cohesive series rather than standalone content. This creates anticipation and reinforces the strategic through-line of the show. From there, each episode is supported by two weekly short-form video clips, designed to capture key insights and drive listeners to the full episode.

Most of my listeners discover the show through social channels—particularly LinkedIn—where I’ve built a strong, engaged community. Instagram serves as a complementary platform to extend reach and reinforce visibility through more visual, bite-sized content.

In addition to social, I integrate the podcast into my broader content ecosystem, including my newsletters and thought leadership platforms. This ensures the podcast is not marketed in isolation, but as part of a larger conversation around leadership, agency, and the Discipline of Direction.

I also benefit from organic reach through my guests, who often share their episodes with their own networks, expanding visibility to new, relevant audiences.

While I don’t rely heavily on paid acquisition at this stage, the combination of consistent content, aligned platforms, and network effects has proven to be both effective and sustainable for growth.

► What advice would you share with aspiring (new) podcasters?

Podcasting is a meaningful commitment—more than most people anticipate. It requires consistency, preparation, and a clear point of view. If you approach it casually, it will feel heavy. If you approach it with intention, it becomes a powerful platform.

Preparation is one of the most underestimated factors in a great interview. The best conversations don’t happen by accident—they are designed. Knowing your guest, understanding their story, and connecting it to a larger narrative elevates the experience for both the guest and the listener.

Equally important is production quality. Having a producer or editor with a strong attention to detail is critical. Audio quality, pacing, and flow all shape how your message is received. A strong production partner allows you to stay focused on the conversation while ensuring a professional final product.

Another lesson: don’t wait until you have a large following to think big. In the early stages, not everyone will say yes to being on your show—but ask anyway. Some of the most meaningful opportunities come from simply reaching out. A genuine invitation to “pay it forward” can open doors with people you may not expect to access.

Finally, build systems early. Consistency compounds. When you create a repeatable process for recording, production, and promotion, the podcast becomes sustainable—and that’s what ultimately drives growth.

Podcasting, done well, is not just content creation—it’s relationship building, thought leadership, and a long-term investment in your voice.

► Where can we learn more about you & your podcasts?

You can learn more about my work, podcast, and thought leadership here:

• Website:

https://www.dr-cynthia.com

• LinkedIn: https://www.linkedin.com/in/dr-cynthia
• Instagram: https://www.instagram.com/dr.cynthia

My podcast, Climbing the Corporate Ladder Without Breaking a Heel, is available on all major podcast platforms.

For those interested in going deeper, I also share insights through my newsletters, speaking engagements, and coaching programs—all focused on helping high-performing leaders and women stop drifting and lead with intention.
www.dr-cynthia.com

Create Magic At Work® blends ancient wisdom & modern leadership. Helping leaders edgewalk instead of sleepwalk into the future.

Wenbin Fang — Tue, 17 Mar 2026 17:01:13 GMT

　More details on Listen Notes.

Today Amy Lynn Durham, the creator of Create Magic At Work® shares her story of management podcast.

► Tell us about you and your podcast

Amy Lynn Durham the founder of the executive coaching firm Create Magic At Work® and Magic Thread Media™, a curated boutique podcast network of conscious voices. She is an executive coach and leadership advisor who works with senior leaders and organizations navigating complex change.

Her podcast, Create Magic At Work®, explores the intersection of leadership, human development, and spiritual intelligence in modern organizations. Through conversations with visionary leaders, coaches, authors, and entrepreneurs, the show examines how leaders can navigate uncertainty, cultivate self awareness, and create workplaces that are both high performing and deeply human.

Many episodes explore themes such as transformational leadership, intuition in decision making, organizational change, and the inner work required to lead well. The show also introduces frameworks rooted in spiritual intelligence, including SQ21, the Archetypes of Change, and the Edgewalker philosophy. These perspectives help listeners understand the different ways people respond to transformation and support leaders in walking the edge into quantum leadership, where business decisions ripple outward for the greater good.

Listeners of Create Magic At Work® are leaders who want to edgewalk rather than sleepwalk through their work and life. They want to bring their full selves into the spaces they inhabit, including their spirituality through a faith neutral lens. Many are founders, coaches, and professionals seeking a deeper sense of meaning in their work and lives. They are thoughtful change agents navigating their own leadership evolution and are interested in blending strategy, psychology, and spiritual intelligence to create meaningful impact in their organizations and communities.

► Why & how did you start this podcast?

I started the Create Magic At Work® podcast in September 2021 because I saw a gap in how leadership was being discussed. Many workplace conversations focused on productivity and emotional intelligence, but rarely explored the deeper dimensions of leadership such as spiritual intelligence, intuition, and inner development. At the time, those topics still felt somewhat taboo in professional spaces.

The podcast became a way to pioneer conversations about spiritual intelligence in the workplace from a faith neutral lens. My goal was to help leaders realize that going beyond EQ is where the next evolution of leadership begins. I often describe this as the shift toward the quantum leader, someone who understands that their decisions ripple outward and influence people, organizations, and communities in profound ways.

One of the things I love most about the show is the range of perspectives guests bring to the conversation. Some of our most popular episodes feature voices from the edge of leadership thinking. Bill Kirst explored how leaders can hold onto their humanity in an AI driven world. Aaron Tabacco shared powerful insights about presence and the deeper layers of feedback and relationship in leadership. Josh Plaskoff challenged traditional ideas about the employee experience and introduced a more expansive view of quantum leadership.

At the same time, the show also makes space for more imaginative and reflective conversations. We have explored topics like dream analysis for leaders, ferocious compassion with Sandra Ingerman, and other perspectives that invite leaders to expand how they think about consciousness, creativity, and change.

Ultimately, the goal of the podcast has always been to amplify the work we do at Create Magic At Work® and help people understand how they respond to change. The conversations are designed to help listeners build the inner skills needed to make wise and compassionate decisions, even during times of great stress, while maintaining a sense of inner peace.

► How’d you find the time and funding to do this podcast?

Create Magic At Work® releases episodes weekly. The production timeline for an episode typically spans several stages including guest preparation, recording, editing, publishing, and promotion. Depending on the complexity of the conversation and post production work, it can take anywhere from several hours to a few days to move an episode from recording to release.

When the podcast first launched in 2021, I was balancing production alongside my work as an executive coach and founder of Create Magic At Work®. Like many independent podcasters, the early days involved learning the process, experimenting with formats, and building the rhythm of recording and publishing consistently.

Over time, the podcast has become a core part of my work rather than a side project. Today it sits within Magic Thread Media™, a boutique podcast network I founded to support thoughtful, conscious voices in podcasting. Through the network, we have developed a more structured production process that includes professional editing, publishing support, and promotional coordination.

Like most independent podcasts, the show initially required personal investment in hosting, editing, software, and production tools. As the podcast has grown, the focus has shifted toward building a sustainable ecosystem around the show through the network, partnerships, and related projects.

One of the most rewarding aspects of podcasting has been the incredible people I have met along the way. The show has become a gathering place for leaders who are exploring spiritual intelligence, quantum leadership, and new ways of thinking about work and life. Those conversations have been deeply energizing and have reinforced my belief that many leaders are ready to edgewalk instead of sleepwalk in their leadership.

► What do you gain from podcasting?

Podcasting has been incredibly rewarding. One of the greatest benefits has been the relationships that form through these conversations. I have had the opportunity to speak with extraordinary leaders, thinkers, and change makers from around the world who are exploring new ways of approaching leadership, human development, and the future of work.

Over the past four and a half years, the podcast has steadily grown an engaged audience. According to Listen Notes, Create Magic At Work® is currently ranked in the Top 5% of podcasts globally. That growth has come through consistent publishing, thoughtful conversations, and a focus on topics that resonate deeply with leaders who are looking for more meaning in their work and lives.

As the show has grown, new opportunities have emerged. We now collaborate with content partners who invest in producing limited mini-series within the podcast. Examples include The Magic Formula and Finding Treasures in the Trash. These partnerships allow experts with powerful ideas to reach an established audience without having to take on the heavy lift of launching and producing an entire podcast on their own.

Podcasting has also become an important platform for amplifying the work we do at Create Magic At Work® and through Magic Thread Media™, the boutique podcast network I founded. The show creates a space where conversations about spiritual intelligence, leadership, and change can happen openly in ways that traditional workplace environments often do not allow.

From a personal perspective, the learning and connection have been unmatched. Every conversation expands my thinking and introduces me to people who are exploring the edges of leadership, consciousness, and human potential. That community of thoughtful leaders is ultimately one of the most valuable things podcasting has created.

► How does your podcasting process look like?

The podcast is recorded through my Riverside studio using a Yeti microphone and headphones, with production support from the Magic Thread Media™ team. As the founder of the network, I’m fortunate to have an incredible production team that handles editing, publishing, and promotional coordination so the conversations themselves can remain the focus.

Most interviews are recorded remotely, which allows me to speak with leaders, authors, and innovators from around the world. This year I have also started experimenting with more live interview formats and in person setups, which has been exciting as the show continues to evolve.

My podcast production journey has evolved quite a bit over the years. I originally started with a very boutique virtual assistant-style podcast management setup, then moved to working with a larger podcast management company, and later joined the People Forward Network. Those experiences taught me a great deal about the industry and ultimately inspired me to launch my own network, Magic Thread Media™, which now supports the production and growth of multiple shows.

Guests come to the podcast in a variety of ways. Many emerge naturally through conversations I am already having with fascinating people. I scored highly in the Edgewalker skill of Connecting, so I often find myself in deep conversations with someone and thinking, “You have to come on the show and share this.” I also occasionally explore guest opportunities through PR firms and reach out directly to people whose work I am genuinely curious about.

Preparation for each episode is intentionally light. I review the guest’s work and keep the thread of spiritual intelligence and quantum leadership in mind, but the goal is always an organic conversation rather than a scripted interview. The most meaningful moments tend to emerge when the dialogue unfolds naturally.

Looking ahead, I’m excited about expanding into live events and recordings through Magic Thread Media as the network continues to grow.

► How do you market your show?

Marketing for Create Magic At Work® has evolved alongside the podcast itself. The show is distributed across all major podcast platforms including Apple Podcasts, Spotify, and other listening apps where many listeners naturally discover new podcasts through search, recommendations, and algorithmic suggestions.

A significant portion of listeners find the show through podcast platforms themselves, while others discover it through social media, guest sharing, and word of mouth. Because many guests bring their own communities into the conversation, each episode has the potential to reach new audiences organically.

Email has also been an important channel. Through the Create Magic At Work® newsletter and community, I share new episodes, highlights from conversations, and ideas related to leadership, spiritual intelligence, and navigating change.

Social media platforms such as LinkedIn, YouTube, and Instagram help extend the life of each episode. Clips, quotes, and reflections from the conversations often spark additional discussion with leaders and professionals who resonate with the ideas being explored on the show.

Another important growth channel has been the network effect created through Magic Thread Media™, the boutique podcast network I founded. The network brings together conscious voices across different categories, allowing listeners to discover new perspectives and conversations while each show maintains its own unique focus and creative direction.

Ultimately, the most effective form of marketing has been the conversations themselves. When an episode resonates deeply, listeners share it with colleagues and friends, which continues to grow the community around the podcast.

► What advice would you share with aspiring (new) podcasters?

One of the biggest lessons I’ve learned is that consistency matters far more than perfection. Many aspiring podcasters spend months worrying about equipment, branding, or having the perfect launch strategy. What actually builds a show is showing up consistently and creating meaningful conversations over time.

Another lesson is that podcasting is much more relational than people expect. Some of the most powerful opportunities have come from the relationships that form through conversations with guests and listeners. Podcasting creates a unique space for thoughtful dialogue, and those connections often lead to collaborations, friendships, and new ideas.

I would also encourage new podcasters to think about the long term vision for their show. A podcast can be much more than a content channel. It can become part of a larger ecosystem that supports your work, your community, or the ideas you care about bringing into the world.

From a practical standpoint, it helps to keep the production process simple in the beginning. Start with reliable recording tools, focus on clear audio, and prioritize authentic conversations over complicated production. One of the reasons I launched Magic Thread Media is to help thoughtful voices launch and grow their shows without having to navigate the entire production process alone. We also incorporate voice and presence coaching for hosts and guests to help create an environment where your presence and insights are amplified.

Finally, choose topics and conversations that genuinely excite your curiosity. Listeners can tell when a host is truly interested in the dialogue unfolding in front of them. That curiosity and authenticity are often what keep people coming back.

Over time, podcasting becomes a remarkable learning experience. You gain access to conversations with people you might never have met otherwise, and those conversations can expand how your community and your world.

► Where can we learn more about you & your podcasts?

You can learn more about my work and the podcast at:

Create Magic At Work®

https://createmagicatwork.net

Magic Thread Media™ Podcast Network

https://magicthreadmedia.com

Podcast: Create Magic At Work®
Available on Apple Podcasts, Spotify, and all major podcast platforms.

LinkedIn
https://www.linkedin.com/in/amylynndurham

Instagram
https://www.instagram.com/createmagicatwork

Retrospective, in-depth interviews with people from the entertainment and business industries.

Wenbin Fang — Tue, 10 Mar 2026 17:01:01 GMT

More details on Listen Notes.

Today McAuley Tucker, the creator of The McAuley Tucker Show shares his story of comedy interviews podcast.

► Tell us about you and your podcast

My name is McAuley Tucker and I’m from Ontario, Canada. I’ve been running The McAuley Tucker Show since I was 15 years old (I’m now 20). The show is a long-form interview podcast where I track down and speak with people from the entertainment industry (Hollywood actors, directors, musicians, social media figures, and cultural icons). Some of my favourite guests have been retired actors who have stepped away from the spotlight; it’s genuinely exciting to find them and bring them back into a conversation after all these years.My listeners tend to skew toward younger audiences, but the show genuinely attracts men and women of all ages. There’s no co-host as it’s just me, the guest, and a good conversation.

► Why & how did you start this podcast?

I started the show in 2020 during COVID while I was in online high school. Part of a class assignment was to record a podcast episode, and at the time I was deeply involved in the online community around MrBeast, which connected me with editors and community moderators who became my first guests.

Before podcasting, I had always dreamed of working in film as I wanted to be a director. When that path didn’t work out, I looked for another way into the industry. I figured that if I was a podcaster, essentially press, interesting people might actually agree to talk with me. So I challenged myself to interview industry leaders from Hollywood as a way in. That initial goal gradually shifted into a genuine fascination with people and their stories.

I released my very first episode within weeks of starting. Back then I was releasing one per month. Things have slowed since life got busier, but the ambition has only grown.

► How’d you find the time and funding to do this podcast?

When I started at 15, I was doing school from home, which meant I was always at my desk. I’d finish my schoolwork and immediately pivot to researching guests or writing questions. The flexibility was a huge advantage early on.

Episodes can now take anywhere from a month to over a year to release, mostly because I pursue very high-profile guests who often say “not now”, sometimes repeatedly, before eventually saying yes. Persistence is a big part of the process.

In terms of cost, I’ve kept it extremely lean. Over the years I’ve only paid for a few microphones, a Zoom subscription, and an IMDb Pro subscription. I have never paid for advertising. I’ve funded everything myself and have not made any revenue from the show to date. No sponsorships yet, though I’d genuinely welcome one.

► What do you gain from podcasting?

I haven’t taken any sponsorships yet and have made zero revenue from the show. That said, what I’ve gained in other ways has been invaluable. Podcasting has deepened my understanding of the film and entertainment industry through real conversations with the people who built it. It has strengthened relationships, opened doors to working opportunities outside the podcast, and pushed me to grow as a communicator and researcher.

A milestone I’m particularly proud of: after five years of persistence, I was accepted onto my first press junket list this year. That alone made the whole journey worth it. I also was able to interview the world’s most famous celebrity photographer before he passed, marking his last interview EVER!

► How does your podcasting process look like?

My process always starts with finding the right guest, usually someone connected to a film or project I grew up loving. Retired or under-the-radar figures are a personal favourite because there’s so much untapped ground to cover.

Once I have a potential guest, I confirm their interest before doing any deep research. No point spending two days on someone who’s going to say no. Once they’re in, I spend one to two days researching: Google searches, YouTube interviews, looking specifically for topics that haven’t been covered elsewhere or moments in their life that deserve more attention. I compile questions and sometimes share them with the guest ahead of time. Usually structure them in such a way where it tells a story.

Interviews are conducted over Zoom. I then edit in iMovie and release the audio to Spotify, Apple Podcasts, Amazon Music, and other platforms, with the video going to YouTube.

► How do you market your show?

My strategy has been to get the show listed and findable in as many places as possible: Spotify, Apple Podcasts, Amazon Music, YouTube, IMDb, and my own website where every episode is catalogued. I also have an Instagram account where I announce each new episode when it goes live.

I haven’t paid for any advertising to date, so most discovery has been organic like through platforms, search, and word of mouth. Instagram has been my primary social channel for announcements, though I’ve also posted clips to YouTube in the past when time allowed.

► What advice would you share with aspiring (new) podcasters?

Persistence is everything. When you start out you’re unlikely to land a dream guest immediately, and that’s completely normal. It took me five years to get on my first press junket list. Keep going anyway.

A few specific things I’ve learned: always wait for a clear yes or a clear no. Silence is not always a no so don’t always take it as a no, because emails get lost in spam folders all the time. Sometimes your third follow-up email is the one that gets a response. Also, confirm a guest’s interest before investing hours in research. And don’t let the lack of revenue or sponsorship discourage you early on. The non-financial returns from podcasting are real and they compound over time.

► Where can we learn more about you & your podcasts?

Where you can learn more:
🎙 Spotify:

🎙 Apple Podcasts:

📺 YouTube: https://www.youtube.com/@McAuleyTucker
📸 Instagram: https://www.instagram.com/themcauleytuckershow/
🌐 Website & all episodes: https://mcauleytucker.com/home/podcast/
💛 Support via PayPal: https://www.paypal.com/paypalme/mcauleytucker

The show that reveals why popular fitness and nutrition advice fails over 40 and gives you the deceptively simple fix

Wenbin Fang — Tue, 03 Mar 2026 18:00:38 GMT

More details on Listen Notes.

Today Philip Pape, the creator of Wits & Weights | Evidence-Based Fitness & Nutrition for Lifters Over 40 shares his story of health & fitness podcast.

► Tell us about you and your podcast

I’m Philip Pape, a certified nutrition coach and the host of Wits & Weights. My background is in software engineering and evidence-based fitness, which shapes how I approach behavior change for building muscle and losing fat. I treat the body like a system with measurable inputs, feedback loops, and constraints you can identify and fix... something I call “Physique Engineering.”

Wits & Weights is a strength and nutrition podcast where in every episode I put a popular piece of fitness advice under the microscope, find the hidden reason it doesn’t work, and give you the deceptively simple fix that does. We are now at over 500 episodes and more than a million downloads, so I’m proud to reach listeners across the word, most of whom are over 40, many of them women navigating perimenopause and menopause (one of the most challenging due to hormonal changes and the fitness industry’s diet culture and body image pressures).

Our listeners have been going to the gym, maybe counting calories, and doing “all the right things” but still not seeing the body composition changes they expected. They are busy, life is stressful, and they just want more energy, strength, and longevity. They’re skeptical of the fitness industry, tired of conflicting advice, and looking for someone who’ll cut through the noise with evidence and specificity rather than hype. They want to build muscle, lose fat, and stop overcomplicating it.

► Why & how did you start this podcast?

I started Wits & Weights in 2021 because I kept having the same conversation. Friends, coworkers, and people at the gym would ask me about nutrition or training, and I’d discover they (like me for years) were following popular advice like cutting carbs, doing more cardio, going to group classes (like bootcamps and CrossFit), trying extreme approaches like fasting or keto, and still not getting the result they wanted. I had personally gone through a transformation after switching from years of CrossFit and low-carb dieting to lifting heavy for strength, tracking my nutrition, using a more flexible approach to food, and doing LESS cardio. I was able to build 10 pounds of muscle and lose about 30 pounds of fat, and that inspired me to share what I learned with the world.

I’d been consuming podcasts for years across business, news, tech, comedy, and fitness, and I noticed a gap. Most fitness podcasts either repeated conventional but misguided advice, were too technical or advanced, or had too much banter. I wanted something in between: rigorous but practical, evidence-based but human (my nerdy, quirky, dad jokes), and built for those smart enough to handle the science but don’t have time to read research papers.

I was also in Toastmasters, a non-profit public speaking organization, and they have a “Create a Podcast” speaking project. To fulfill that, I launched in a weekend using minimal equipment, in my closet with some blankets and a TV tray. I released every other week, then weekly, then added in interviews, then multiple episodes a week.

The show has grown to rank in the top nutrition podcasts on Apple and sits in the top 1% globally on Listen Notes with over 500 episodes and 1 million downloads. But the metric I care most about is when a listener emails me and says a specific episode changed their life. Stories about listeners improving their health, losing weight, getting strong, reversing prediabetes, being able to run around with grandkids, and feeling confident for the first time in years keep me going!

► How’d you find the time and funding to do this podcast?

I have a full-time career in engineering and run a coaching business, so time is the real constraint. I treat podcast production the same way I treat training: find the minimum effective dose and eliminate everything else!

I release 2 episodes per week (it was 3 for a while until recently), with a 3-to-1 solo-to-interview ratio. Solo episodes take me about 2 hours from outline to final edit. Guest episodes take longer because of guest research, episode length, and the marketing/release flow. I batch my work, use templates and checklists, use macros in my audio software, get power-assists from AI, and pay a production team specifically for the guest interview episodes (those also have video that goes on YouTube plus clips for social media). After years of speaking and learning to avoid filler words, I do very minimal editing of my solo episodes to save time.

For funding, I kept it lean from the start. I use Buzzsprout for hosting, record on a decent mic (Shure MV7+) in my home office, and handle most of the production workflow myself with help from a team for interview episodes. This year I started accepting sponsors to cover some operating costs, and I promote my business offerings including nutrition/fitness coaching programs (Physique University and Eat More Lift Heavy) and my AI-powered adaptive coaching app (Fitness Lab).

My advice to anyone thinking about starting: don’t let budget stop you! A $50 mic, free hosting tier, and free recording software like Audacity or even Zoom are enough to get your first 50 episodes out (that’s a full year). You can optimize later. The most expensive thing is your time, so figure out a sustainable production rhythm before worrying about gear or marketing spend.

► What do you gain from podcasting?

Yes, I accept sponsorships. This year I started working with sponsors like Cozy Earth (bedding/sleepwear), Calocurb (appetite management), and Trifecta (meal delivery). I also have affiliations with MacroFactor, which is the nutrition tracking app I personally use and recommend to clients, Boostcamp (workout app), and other podcasters I’ve collaborated with. I got my first sponsorship by building relationships, not pitching cold. Companies in the evidence-based fitness space found me through the podcast or mutual connections because my audience aligns with their products. By that point I had 400+ episodes and was averaging over 2,000 downloads per episode. Most sponsorships are custom packages (host-read ads, newsletter mentions, sponsored interviews, etc.) so my revenue is about $60-70 CPM.

But sponsorship revenue is a small piece of the business. The biggest thing podcasting gives me is trust. Listeners get to know me, my personality, and how I can solve their problems. I offer tons of free resources (guides, Facebook community, newsletter articles, etc.) to complement this. When someone joins my coaching programs (Physique University or Eat More Lift Heavy) or downloads my Fitness Lab app, they’ve often listened to dozens of episodes first. They show up already understanding my philosophy, already bought into the approach, and ready to learn, take action, and transform. I know this based on listener and post-purchase surveys. That changes the coaching relationship completely.

Beyond business, podcasting has connected me with researchers, coaches, and practitioners I never would have met otherwise. I’ve had conversations with people like Greg Nuckols, Eric Helms, Holly Baxter, and Bill Campbell that made me a better coach. And it forces me to keep learning. When you have to explain something clearly to thousands of listeners twice a week, you can’t fake your understanding. That accountability has sharpened my thinking more than any certification.

► How does your podcasting process look like?

For solo episodes, I start with a topic (often pulled from listener questions, industry trends I’m seeing, or solving client problems), then build an outline with a clear arc: what’s the popular advice, what’s the hidden flaw, and what’s the fix. I script my solos fairly tightly, not word-for-word, but structured enough that I’m not rambling. I record in my home office using a Shure MV7+ microphone into Audacity, then do minimal editing since years of Toastmasters trained me to avoid filler words and keep things tight.

For guest episodes, the process is more involved. I research their work, identify the specific premise I want to challenge or explore, and build a question sequence designed to guide the conversation toward a clear payoff for the listener. I’m very selective about guests. I say no to most pitches. The test is whether this person will teach my audience something I couldn’t deliver solo, in a way that fits the show’s “popular advice, hidden flaw, simple fix” framework. I find guests through my network, mutual connections, and occasionally through cold outreach when I discover someone doing interesting work. My advice is to always ask (no matter how “big” the guest is), and you’ll be surprised how many big names love to go on podcasts and share their expertise with new audiences!

Interviews are recorded using Restream (video and audio), and my production team handles editing, YouTube upload, and social media clips for those episodes. I interview remotely, as my guests are located all over the world.

For tools: Buzzsprout for hosting, Audacity for solo recording and editing, Restream for interviews, Canva for graphic design, and AI (I prefer Claude) as a power-assist for episode outlines, show notes, and content strategy. I also work with Next Level University for the interview episodes and PodLaunch for podcast SEO optimization.

► How do you market your show?

Most listeners find me through Apple Podcasts and Spotify search, which is why I invest heavily in podcast SEO. I am always optimizing episode titles, descriptions, and keywords so the show ranks for terms like “strength training over 40,” “body recomp,” “build muscle,” and “lose fat.” Organic search within podcast apps is my biggest discovery channel.

Beyond that, I do a lot of podcast guests. I appear on other shows in fitness, health, wellness, and entrepreneurship, and those cross-promotions introduce me to new audiences who are already podcast listeners. I also do episode swaps where I replay my appearance on another host’s show as a bonus episode on my feed, and vice versa. My guest intake form has checkboxes for collaboration opportunities like live Q&As in my private community and newsletter swaps.

Email is another key channel. I nurture subscribers with extra content, remind them of new episodes, and those subscribers often convert into regular listeners. Instagram is where I post reels and clips from episodes, though it’s more of a relationship-building tool than a primary discovery channel. I also have a growing YouTube channel with full video episodes.

While consistency is mandatory, it’s not enough without a very focused show concept, and that’s been one of my best marketing strategies. I worked with Jeremy Enns of Podcast Marketing Academy a few years ago on this, and ever since I’ve refined the show’s promise, format, length, and calls to action to give my listener’s the maximum payoff in minimal time. Publishing multiple episodes per week for over 3 years builds a catalog that compounds too. Every episode is a permanent piece of searchable, evergreen content that can bring in new listeners months or years later. There’s no single viral moment that built this show. It’s been steady, compounding growth from showing up and delivering value every week.

► What advice would you share with aspiring (new) podcasters?

The biggest thing I didn’t understand early on is that your podcast is a relationship, not just “pushing” out content. I was obsessed with downloads and rankings early on (as many podcasters are!). Now I think about whether the person listening feels like I’m talking to them specifically, whether they engage, whether they take action. That shift changed everything, from how I write episodes to how I say things.

A few specific lessons:

Publish before you’re ready! My early episodes were recorded in a closet with blankets on the walls and a TV tray for a desk. They were rough! But they taught me things I never would have learned by reading about podcasting. Refine by doing.
Pick a niche and plant your flag. The more specific your audience, the easier everything else becomes: episode ideas, marketing, sponsorships, community building. Have a worldview, stand by your beliefs, and call out the “boogeymen” to defend your ideas. This will attract more ardent followers.
Solo episodes are underrated. Most new podcasters default to interviews because it feels easier or what you’re “supposed” to do. But solo episodes build the deepest trust with your audience, they retain listeners better, and they establish you as the authority rather than just a conduit for other people’s expertise.
Invest in learning to speak well. Toastmasters or any structured speaking practice will do more for your podcast quality than any microphone. Eliminating filler words, learning to pause, and developing a natural cadence saves you hours of editing and makes your content more listenable.

For resources, follow shows in your category and learn something new every day (from a podcast, book, video, or conversation). Pay attention to how shows you love open episodes, structure questions, and transition between segments. Be a “student” of the podcast industry (marketing, tech, industry trends) and YOUR industry. Reverse-engineer what works but do it your own way!

► Where can we learn more about you & your podcasts?

Website:

https://witsandweights.com

Free Downloads:
14-Day Rapid Start Fat Loss: https://www.witsandweights.com/fatloss
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Podcast:
Listen Notes (https://www.listennotes.com/podcasts/wits-weights-evidence-based-fitness-G_mhDFi6Lsc)
Search “Wits & Weights” on Apple Podcasts, Spotify, or any podcast app

Social:
YouTube: https://youtube.com/@witsandweights
Instagram: https://instagram.com/witsandweights

My paid offerings if you’re looking for direct, personalized help to build muscle and lose fat over 40:
Physique University (group nutrition/fitness coaching):

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Fitness Lab (#1 adaptive coaching app that learns from you and your data):
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Discovering the history, stories, and secrets behind the details of your favorite theme parks!

Wenbin Fang — Tue, 24 Feb 2026 18:01:21 GMT

More details on Listen Notes.

Today Amanda, Kevin & Kim, the creators of Where In The Park Podcast - Discovering the Details of your Favorite Theme Parks share their story of paces & travel podcast.

► Tell us about you and your podcast

I’m Amanda, the co-creator of Where In The Park (WITP) and a lifelong theme park enthusiast who’s fascinated by the hidden details most guests walk right past. My co-hosts are my husband, Kevin, and my mom, Kim—and we have a shared love of themed environments, storytelling, and park design. We’ve won many image-based scavenger hunts at Disneyland, and turned that passion of discovery into self-paced seek-&-find games that highlight the details in theme park design.

The Where In The Park Podcast explores the history behind the details at theme parks—especially places like Disneyland, Walt Disney World, Universal Studios, SeaWorld, and other U.S. parks. We dive into topics like building facades inspired by real-world architecture, hidden tributes to Imagineers and creatives, and how themed spaces tell stories beyond the rides. We also share behind-the-scenes context with exclusive interviews from those with first-hand experience with these details, and from our work creating seek-and-find games that encourage guests to slow down and notice those small details while walking the parks.

Our listeners are theme park fans who love learning “the why” behind what they see—park history buffs, creatives, Imagineering and design enthusiasts, frequent visitors, and casual fans who want to experience the parks in a deeper, more meaningful way. If you enjoy discovering hidden details, architectural storytelling, and the intentional design choices that bring theme parks to life, this podcast is for you.

► Why & how did you start this podcast?

We started the Where In The Park Podcast because we were already having these conversations off-mic. We’d walk through theme parks pointing out architectural details, hidden tributes, and storytelling choices, and asking “why is that there?” or “what is the story behind that?” We realized most guests never hear the “why” behind what they’re seeing, if they have even noticed the details at all. We also realized that there are some topics that are not widely covered or rooted in facts. There was a large gap in the market for hyper-detailed theme park history.

All three of us are podcast listeners, and we love how podcasts allow for deeper dives than social media or short-form video. Our goal was to create something that felt like walking through a park with a knowledgeable friend or unofficial VIP Tour Guide—curious and rooted in research. But we also wanted something that’s easy to digest. Most episodes are 30 minutes or less, so you can listen on the way to work or while walking from the Mickey & Friends Parking Structure to the front gate.

The podcast launched in May 2025. From deciding to do the show to releasing our first episode took about a year of planning, testing audio setups, outlining episode formats, and building a sustainable workflow. We wanted to start with a solid foundation rather than rushing the first release.

► How’d you find the time and funding to do this podcast?

We release episodes every Friday. Producing an episode includes days to weeks of research and writing the script, then about two hours of recording, editing, writing descriptions, and creating supporting content for our blog and social channels. The blog on our website not only includes the recording and script, but also images and resources referenced for the episode, allowing listeners to go down the rabbit hole and dig deeper into the topics.

We balance podcasting alongside running a small business and other full-time work, so clear workflows are key. We divide and conquer, all 3 of us taking different topics to research, write, and record. Working ahead and planning future episodes has been huge.

The podcast is currently self-funded. Our primary cost is the hosting platform, as we use free recording and editing tools. The show is a passion project and long-term brand investment rather than something we expect to be immediately profitable.

► What do you gain from podcasting?

Right now, the podcast is not sponsorship-driven. Our focus has been on building a valuable, evergreen library of content and growing an engaged audience. If and when we work with sponsors, we want them to be genuinely aligned with our audience and values.

The biggest return from podcasting has been relationship-building and learning. We’ve had the opportunity to speak with creatives, designers, and people with first-hand experience working in themed entertainment, which has expanded our understanding of how these spaces are made.

Podcasting has also strengthened our brand and creative process. It’s sharpened how and where we research and how we translate complex design ideas into something accessible. It’s also given us a meaningful way to connect with listeners who share our curiosity about themed environments and storytelling. Hearing feedback from listeners that they learned something new, or saw details in a new way by listening to our show, has been truly fulfilling.

► How does your podcasting process look like?

We record with a simple home studio setup using Blue Yeti microphones, and we record and edit in Audacity before uploading to Buzzsprout.

Guests typically come from industry connections, theme park communities, or people whose work aligns with the details and stories we’re covering. The guests we have had so far have been connecting in person or via email, introducing ourselves, and sharing how their insights can help us dive deeper into the topics we’re covering.

Each episode starts with deep research through multiple sources and media outlets (documentaries, books, web articles, etc.) We then write the script to keep the episode conversational and educational. For interviews, we then prepare a list of questions for the guest ahead of time, record over Zoom, and use the video for YouTube and audio for all other platforms.

► How do you market your show?

Most listeners find us through podcast platforms and social media, with our website and blog serving as a hub for deeper dives and show notes. We also repurpose episodes into written content and short-form clips to meet listeners where they already spend time.

We include podcast business cards with every order of our games on WhereInThePark.com to drive traffic to the podcast, which drives traffic to the blog and games.

Social media and our existing community have been the most effective marketing channels so far, especially when paired with searchable, evergreen topics. Because many episodes focus on specific locations or details, we’ve seen long-tail discovery from people searching for those topics.

We prioritize consistency over viral tactics—showing up regularly, optimizing titles and descriptions for discovery, and creating content that remains useful long after release.

► What advice would you share with aspiring (new) podcasters?

Start with a clear point of view. There are many podcasts in every niche, but your perspective and lens are what make your show distinct. Don’t wait for perfection—your first episodes are allowed to be learning experiences.

Build a sustainable workflow early. Batching, outlining, and simple systems matter more than fancy gear. Consistency will grow your show faster than chasing trends.

Helpful resources for us have included listening to podcasts in our niche, studying how great hosts structure conversations, and using simple audio platforms like Audacity. We also leaned on the guidance of our business coach, Kimberly Brock, who has had her successful She’s Just Getting Started podcast for years, and we have been part of her membership programs since Where In The Park’s inception, for both the business and the podcast.

► Where can we learn more about you & your podcasts?

You can find everything about the Where In The Park Podcast, including episodes, blog posts, and resources, at:
https://www.whereinthepark.com/podcast

Our interviews do not have a blog component, but you can find them on YouTube or wherever you listen to podcasts.

We have a private Facebook Group for the podcast: Where In The Park Explorers. That’s the best place to follow along, discover new episodes, explore the details we talk about on the show, and share your own stories and photos. https://www.facebook.com/groups/whereinthepark

You can also follow us on your favorite social media platform @WhereInThePark

An award-finalist mix of deep-cut blues, indie UK talent, and sharp-witted banter from the heart of the York music scene.

Wenbin Fang — Sat, 21 Feb 2026 20:55:53 GMT

More details on Listen Notes.

Today Paul Winn, with Ben Darwin and Angie Howe, the creators of Blues From The Ouse – UK & British Blues Podcast | Live Radio, Classic & Modern Blues share their story of music podcast.

► Tell us about you and your podcast

We aren’t just voices behind a microphone; we are active members of the UK blues scene. Hosted by Paul Winn, with Ben Darwin and Angie Howe “riding shotgun,” our team brings a multi-dimensional perspective to the airwaves. Paul and Ben are bandmates in the DC Blues Band and serve as Co-Directors of the York Blues Festival. This gives us “boots-on-the-ground” insight—we know the artists, the promoters, and the struggle of the loading bay. We started the show on Jorvik Radio to bridge the gap between the music we love and the people who need to hear it, delivered with the kind of sharp-witted banter and occasional sarcasm you’d only find in a Yorkshire pub.

Blues from the Ouse is a weekly, two-hour deep dive that explores the past, present, and future of the blues. Our mantra is “no fluff, no filler, just blues with bite.” We reject algorithm-driven playlists in favour of hand-picked curation. Our content ranges from:

Themed Sets: Deep dives into “Prison Blues,” “The Misery Whistle” (harmonica), or “One-Chord Grooves.”
Grassroots Advocacy: We champion independent UK artists and “new releases” that deserve a national platform.
Live Sessions: We frequently host live in-studio performances (like our recent session with Neil Sadler) to capture the raw energy of the genre.

Our listeners are a global community of “blues-hounds” who are tired of the same twenty classic rock hits. They range from seasoned aficionados who appreciate a deep-cut Otis Rush track to younger fans discovering the heavy-hitting sounds of the modern UK scene. They tune in for the music but stay for the community; they are an engaged group that frequently drives our second hour via listener requests. Whether they are in York or New York, our listeners value authenticity, musicality, and a show that doesn’t take itself too seriously—even if it takes the music very seriously indeed.

► Why & how did you start this podcast?

As creators of a live radio show on Jorvik Radio, we realized early on that the ephemeral nature of live broadcasting didn’t do justice to the artists we were championing. We turned to podcasting to provide a “permanent home” for the music. We are avid consumers of the medium ourselves—tuning into everything from industry staples like Nothing but the Blues and Salty Dog to deep-dive music history shows. We saw the podcast format as the perfect way to let our listeners “time-shift,” allowing a mechanic in Texas or a commuter in London to join our York-based blues community whenever they liked.

Our primary motivation was—and remains—advocacy. As members of the DC Blues Band and directors of the York Blues Festival, we saw a gap in the market for a show that combined professional musical insight with a “fan-first” attitude. Our goal was to create a “no fluff, no filler” zone that prioritized independent UK artists who were often overlooked by mainstream playlists. We wanted to prove that the blues is a living, breathing, and evolving genre, not a museum piece.

While our roots in local radio go back further, Blues from the Ouse made its official leap into the digital podcasting world on November 14, 2019. Since then, we have maintained a relentless weekly schedule, recently celebrating the massive milestone of our 300th episode in late 2025—a feat that reflects our unwavering commitment to the scene.

The transition happened relatively quickly. Once we secured our residency at Jorvik Radio, it took about two weeks to refine our format and technical workflow to ensure the live broadcast translated perfectly into a high-quality podcast. We didn’t want to just “dump” radio audio; we spent those initial weeks ensuring our “sarcasm-included” banter and hand-picked playlists sounded as sharp on a pair of headphones as they did on the airwaves.

► How’d you find the time and funding to do this podcast?

We release a fresh episode every single week, without fail. Each episode is a two-hour broadcast, but the “invisible” work behind it is extensive. Between researching new independent releases, curating themed sets (like our “Prison Blues” or “One-Chord” specials), and managing listener requests, each episode takes approximately 10 to 12 hours to produce from concept to upload. Because we record live at Jorvik Radio, we benefit from a professional studio environment, but the post-production—editing for the podcast edit, tagging metadata, and distribution via Acast—is a labour of love performed by Paul Winn.

Finding time is a balancing act, as we all hold “normal” day jobs alongside our lives as active musicians in the DC Blues band and our roles as directors of the York Blues Festival. We view the podcast not as a “chore,” but as the heartbeat of our musical week. We utilise evening “deep-work” sessions for curation and use our weekend festival planning meetings to keep our fingers on the pulse of the UK blues scene. By integrating the podcast into our existing lifestyle as musicians and promoters, the show remains authentic and “lived-in” rather than just another item on a to-do list.

Blues from the Ouse is a self-funded, independent passion project. While we have the incredible support of Jorvik Radio for our broadcasting space, all other costs—including professional podcast hosting fees (Acast), digital marketing, and travel for on-location interviews or festival coverage—are funded out of our own pockets. We don’t do this for profit; we do it because we believe the independent UK blues scene deserves a world-class platform. Every penny spent is an investment in the artists we play and the community we’ve built.

► What do you gain from podcasting?

Blues from the Ouse is a strictly non-commercial, independent production. We do not take financial sponsorships, and we generate zero revenue from the show. While we have been approached by brands in the past, we have consciously chosen to remain unsponsored to ensure our editorial independence. Our “sponsorship” comes in the form of the music itself—the artists who trust us with their tracks and the listeners who give us their time. Every week, we prioritize the music over the “sell,” keeping our airwaves free of commercials so the blues can breathe.

Our audience has grown organically since we launched in 2019. We currently see a steady and dedicated listenership, with our episodes reaching thousands of “blues-hounds” globally each month. While we don’t obsess over “vanity metrics,” we have seen a significant spike in engagement leading into 2026, particularly surrounding our 300th-episode milestone. Our footprint on platforms like Apple Podcasts and GoodPods consistently places us among the top tier of independent UK music commentary shows, often charting alongside much larger commercial productions.

The chemistry between Paul, Ben, and Angie is the engine of the show. Spending two hours a week debating the merits of a slide guitar solo has cemented a bond that extends into our work with the DC Blues Band. The podcast acts as the R&D department for the York Blues Festival. By interviewing emerging artists, we identify the talent that we later book for our live stages, creating a full-circle ecosystem for the genre.

Every “Themed Set” we produce requires hours of research. Podcasting has turned us into historians of the genre, constantly uncovering forgotten legends and connecting them to modern innovators. There is no greater reward than receiving a message from a listener in another country who discovered a UK indie artist through our show and bought their album. That connection is our “revenue.”

► How does your podcasting process look like?

Because Blues from the Ouse is a radio-first production, we record in the professional broadcast studios of Jorvik Radio in York. We use a professional-grade setup including Shure SM7B microphones (the industry standard for that warm, “bluesy” broadcast tone) and a Myriad for real-time mixing and triggering our jingles and the occasional sarcastic sound effect. For our podcast edit, we use Audacity to clean up the live recording, ensuring the music levels are punchy and the dialogue is crisp. We host and distribute the final show via Acast, which pushes the episodes to Apple, Amazon and various global directories.

Our guest list is born from our roles as Co-Directors of the York Blues Festival and active touring musicians.

We find guests through:

The Green Room: Many of our interviews come from artists we are booking for the festival or sharing a bill with.
The Inbox: We receive dozens of submissions weekly from independent UK artists. We listen to everything, looking for that “blues with bite” that fits our brand.
Industry Connections: As members of the IBBA (Independent Blues Broadcasters Association), we are constantly networking with labels and PR agents to secure world-exclusive first plays (like our recent exclusive from The Stumble).

Preparation is meticulously done by Paul Winn. Each week, we curate a specific Theme (e.g., “The Legal Blues” or “Blind Blues Legends”). We don’t just play tracks; we research the history, the anecdotes, and the “why” behind the music. Paul manages the primary tracklist, while Ben handles the “UK Gig Round-up,” meticulously checking tour dates to ensure our listeners know where to see the music live. Guest interviews are carried out live in the Jorvik Radio studios.

► How do you market your show?

As an independent show, our growth has been entirely organic, fuelled by our reputation within the blues community. Based on our Acast analytics and listener feedback, our acquisition breakdown is approximately:

50% Podcast Apps: A majority of our listeners discover us directly through Spotify and Apple Podcasts by searching for “UK Blues” or “New Blues Music.”
30% Word of Mouth & Community: A significant portion of our audience comes from recommendations within the Independent Blues Broadcasters Association (IBBA) network and blues fan groups on Facebook.
10% Social Media Referral: Listeners clicking through from our active updates.
10% Live Events: New listeners who find us after attending the York Blues Festival or seeing the DC Blues Band live.

The show is marketed using a “community first” approach on Facebook and Instagram.

► What advice would you share with aspiring (new) podcasters?

Consistency is the only “Secret Sauce”: When we started, we didn’t realize that hitting Episode 300 would be more important than any single “viral” interview. The blues community is built on trust; if you show up every week, you become part of the listener’s life.

Don’t just play a track. Tell the story of why the artist wrote it, what guitar they used, or how they fit into the UK scene. Listeners can find music anywhere, but they come to a podcast for curation and education.

Authenticity beats “perfect” production every time. We learned that our listeners actually enjoy the sharp-witted Yorkshire sarcasm and the occasional technical glitch because it makes us real. Don’t try to sound like a BBC newsreader if you’re actually a guy in a band.

You don’t need millions of listeners; you need the right listeners. Focus on being the best resource for your specific corner of the blues, and the awards (like this one!) will eventually follow the passion.

MP3Tag & Metadata Tools: We cannot stress enough how important metadata is. We recommend tools like Mp3tag to ensure your files are professional and searchable for radio play. Use hosting platforms like Acast for reliable distribution and tools like Rephonic to understand your audience demographics and see how you stack up against other shows in your niche.

► Where can we learn more about you & your podcasts?

The best place to explore our full history and current episodes is our official hosting site. With over 420 episodes now available, it serves as a massive digital archive of the UK blues scene:

Official Podcast Site (Acast): shows.acast.com/bluesfromtheouse

We are highly active on social media, using these platforms not just for promotion, but for two-way conversation with our listeners and the artists we play:

Facebook: facebook.com/bluesfromtheouse – Our main community hub for listener requests and show updates.

Instagram: @ouseblues – Where we share behind-the-scenes studio shots and festival highlights.

As active members of the blues community, our work extends beyond the microphone. You can find more about our band and the festival we direct here:

York Blues Festival: yorkbluesfest.co.uk – The annual event we co-direct, showcasing the artists we champion on the show.
DC Blues Band: dcbluesband.com – Our band’s official site, featuring a dedicated page for the podcast.

Candid conversations on life in medicine that support physicians and partners with tools and strategies for sustainable wellness

Wenbin Fang — Tue, 17 Feb 2026 18:01:10 GMT

More details on Listen Notes.

Today Dr. Lisa Muehlenbein, the creator of The MedLife Support Podcast shares her story of medicine podcast.

► Tell us about you and your podcast

I’m Dr. Lisa Muehlenbein, PhD—a health psychologist, Nationally Board-Certified Health & Wellness Coach (NBC-HWC), and a physician spouse for nearly 3 decades. My work focuses on physician burnout and its ripple effects on relationships, families, and overall well-being in medical life. With over 30 years in the health and wellness field and nearly three decades living inside the realities of medicine, I bring both professional expertise and lived experience to this conversation.

I’ve partnered with organizations such as the American Medical Association Alliance, the Florida Medical Association Alliance, and the Collier County Medical Society and Alliance, and I’ve presented my research at the American Conference on Physician Health. I’m also the author of several resources on physician burnout, including Physician Burnout and the Marital Relationship: Spouse Perspective and Wellness Beyond the White Coat.

The MedLife Support Podcast was created to fill a gap I saw again and again—support that speaks not only to physicians, but also to the partners and families who quietly carry the weight of medicine alongside them. This is a story-driven, real-talk podcast about life in medicine, relationships, identity, and wellness beyond the white coat. We go deeper than surface-level burnout conversations, exploring what sustainable support, connection, and balance actually look like at home and in real life.

My listeners are physicians and their partners who are tired of running on empty and are looking for thoughtful insight, practical strategies, and a sense of being understood. Whether they’re navigating long hours, emotional fatigue, relationship strain, or the challenge of not losing themselves in the process, this podcast offers perspective, validation, and tools that last.

► Why & how did you start this podcast?

I started The MedLife Support Podcast because I saw a gap that wasn’t being addressed—both professionally and personally. As a health psychologist and nationally board-certified health & wellness coach, my work has long focused on stress, identity, and well-being. But as a physician spouse for nearly three decades, I’ve also lived the quieter, often invisible side of medicine: the missed milestones, the emotional labor, the loneliness, and the slow erosion of connection that can happen when burnout enters a household.

Through my doctoral research on physician burnout from the spouse perspective, I heard the same stories again and again. Partners felt they had to stay strong, minimize their own needs, and quietly adapt—often believing they were the only ones struggling. That research made one thing clear: burnout doesn’t stay at work. It crosses over into relationships, families, and daily life. Yet those voices were largely missing from the conversation.

Podcasting felt like the most humane way to bring this work to life. I’ve been an avid podcast listener since 2015, and I’ve always appreciated the intimacy of the medium—the feeling that someone is speaking directly to you during a commute, a walk, or a quiet moment when you finally have space to breathe. I wanted to create that same sense of connection and validation for physician families.

I began recording interviews with guests in October 2025 so I could build a sustainable content queue and honor the depth of these conversations without rushing them. The trailer for the show was released on January 6, 2026, followed by a full launch with 12 episodes on January 13, 2026. This intentional runway allowed me to launch with substance, consistency, and care—values that mirror the kind of support I want this podcast to represent.

Ultimately, this podcast exists to normalize the lived experiences of physicians and their partners, to offer language for what’s often felt but unspoken, and to provide research-informed, relationship-centered support that actually lasts.

► How’d you find the time and funding to do this podcast?

This podcast is a direct extension of my professional work and calling. After completing my PhD focused on physician burnout from the spouse and family perspective, I made a clear decision to dedicate my business to serving physician families.

Podcasting is now one of the primary ways I do that—through education, storytelling, and connection—so recording, producing, and marketing the show is built into my work week rather than something I’m trying to squeeze in on the side.

Because the podcast aligns so closely with my mission and business model, finding the time came from prioritization rather than expansion. I approached the show intentionally, beginning guest interviews in October 2025 to build a sustainable content queue and ensure I could consistently deliver high-quality, thoughtful episodes without burnout—something I’m very mindful of given the subject matter.

I’ve kept my production streamlined and self-funded. My current expenses include:

$15/month for podcast hosting on Libsyn
$120/year for Riverside as my recording platform
$120/year for Canva, which I use to create simple promotional graphics
$100/yr for Calendly scheduling
$120/yr for Zoom
$249/mo for Kajabi (website/blog host)

I do not have external funding or sponsorships at this stage. Yes. I fully self-fund the podcast. Because it’s integrated into my business and long-term vision for serving physician families, I view it as an investment in meaningful, sustainable impact rather than a standalone project.

► What do you gain from podcasting?

What I gain most from podcasting is knowing that I’m providing meaningful, accessible support to a demographic that is often overlooked—physician families. I know from both my research and lived experience that physicians’ partners and families are deeply impacted by burnout, yet they’re rarely included in the broader conversation. Podcasting allows me to meet people where they are and offer validation, language, and evidence-informed perspective in a way that feels human and approachable.

Beyond that, the podcast allows me to shine a consistent spotlight on why supporting physician families matters—not just for the family system, but for physicians themselves, healthcare organizations, and ultimately patient care. When physician families are supported, physicians are better supported, which contributes to healthier workplace cultures and better patient experiences and outcomes.

On a personal level, podcasting has allowed me to connect with new people, learn from guests and listeners, and help connect others with resources that can genuinely improve their lives. It has become a powerful extension of my work and values.

I do not currently have any sponsorships or run ads, and the podcast is not generating revenue at this time; however, I am open to sponsorships and ads.

I don’t have sponsorships yet. The podcast just launched four weeks ago, and my current focus is on serving my audience well, building trust, and establishing a strong foundation before exploring monetization. As a result, I don’t yet have sponsorships or download benchmarks tied to sponsorship acquisition, but I am open to sponsorship opportunities.

The podcast is still in its early stages, having launched just four weeks ago, so download numbers are still developing as the show grows organically.

► How does your podcasting process look like?

My podcasting process is intentional and relationship-driven. I typically find guests through personal introductions from trusted connections or through direct outreach via social media or LinkedIn. When a potential guest expresses interest, we often begin with a brief Zoom call to explore alignment and ensure the conversation will serve physician families well.

Once we confirm a good fit, I send a scheduling link through Calendly. After the guest books, I schedule the recording session in Riverside and send a calendar invite. About a week before recording, I share a customized list of questions based on our initial conversation, the guest’s website, bio, and—when applicable—their own podcast or prior work. This allows for conversations that are both prepared and natural.

All interviews are recorded online using Riverside. After recording, I edit the episode myself within Riverside to maintain the tone and integrity of the conversation. I then create social media graphics and promotional assets in Canva, upload the episode to Libsyn for hosting, and write a companion blog post on my website using Kajabi.

When an episode goes live, I send the guest the episode link and tag them in social media posts. I actively promote each episode during its release window to extend reach and encourage ongoing engagement.
Tools I use:

I use Zoom for connection calls, Calendly for scheduling, Riverside for recording and editing, Libsyn for hosting, Canva for graphics and social media assets, and Kajabi for blog posts on my website.

Primarily through personal introductions, as well as direct outreach via social media and LinkedIn.

All interviews are conducted online through the Riverside platform.

► How do you market your show?

I market The MedLife Support Podcast through a combination of podcast platforms and organic promotion. The show is distributed on Apple Podcasts (iTunes), Spotify, and Google Podcasts, making it easily accessible across major listening platforms. I also actively promote each episode on social media, sharing episode highlights, key themes, and direct listening links to reach physician families where they already spend time online.

Most listeners currently find the show through social media and word of mouth. Personal sharing—both from listeners and podcast guests—has played an important role in helping the podcast reach new audiences, especially within the medical and healthcare community.

At this stage, I do not have a detailed breakdown of listener acquisition sources. As a newer podcast, my focus has been on consistent content creation, meaningful engagement, and building trust with my audience as the show grows organically.

For marketing, my primary method is social media (Facebook, Instagram, and LinkedIn) as well as word of mouth. I have found LinkedIn to be the best for meeting people who make great guests, and Instagram the best for reaching my audience.

► What advice would you share with aspiring (new) podcasters?

One of the biggest lessons I learned is just how much time goes into producing a single episode from start to finish. Between preparation, recording, editing, writing, and promotion, the process is far more involved than it appears from the outside.

Knowing this upfront helps set realistic expectations and prevents early burnout.

My strongest piece of advice is to build sustainability into your process as early as possible. If and when you’re able, hiring a podcast editor is one of the best investments you can make. I’m not there yet, but it’s the first role I plan to outsource so I can focus more fully on content, conversations, and serving my audience.

I’d also encourage new podcasters to prioritize consistency over perfection and to give themselves more lead time than they think they’ll need. Creating a content queue before launch made a meaningful difference for me.

In terms of resources, Riverside has been especially helpful. Their tutorials and educational videos have been a valuable guide in learning how to record, edit, and produce quality podcast content efficiently.

► Where can we learn more about you & your podcasts?

You can learn more about The MedLife Support Podcast and my work by visiting my website at

https://www.themedlifematrix.com

, where I share podcast episodes, blog posts, and resources focused on supporting physician families and addressing burnout beyond the white coat.

The podcast is available on all major listening platforms, including Apple Podcasts, Spotify, and Google Podcasts.

Apple:

You can also find me on social media, where I share episode updates, insights, and ongoing conversations related to life in medicine, relationships, and wellness.

Instagram: @themedlifematrix and @themedlifesupportpodcast
LinkedIn: https://www.linkedin.com/in/lisa-muehlenbein-phd-3088b73a/
Facebook: https://www.facebook.com/themedlifematrix

Weight Loss in Midlife: The go-to podcast for busy women over 40 ready to balance their hormones, lose fat, and feel strong for

Wenbin Fang — Tue, 10 Feb 2026 18:01:50 GMT

More details on Listen Notes.

Today Jennifer Peeke, the creator of Weight Loss in Midlife | perimenopause, health, energy, wellness, meal prep, macros, fat loss, nutrition shares her story of health & fitness podcast.

► Tell us about you and your podcast

I’m a certified women’s health coach who helps women in perimenopause and menopause lose fat for good through sustainable habits that actually fit real life.

I work with women in midlife who want to feel good in their bodies, love how their clothes fit, and have the energy to truly enjoy their lives.

No extremes. No quick fixes. Just a supportive, realistic approach that helps you feel strong, confident, and at home in your body again.

► Why & how did you start this podcast?

Podcasting felt like the most natural way for me to connect with women. I’ve always loved podcasts because they feel like a real conversation—something you can listen to while driving, walking, cooking, or folding laundry. I personally listen to podcasts all the time, especially ones focused on mindset, health, and personal growth. I wanted to create something that felt supportive and relatable, like you’re being coached but also truly understood.

My biggest motivation was to help women stop feeling confused and frustrated around food, their bodies, and midlife changes. I wanted to create a space that cuts through diet culture noise and offers simple, sustainable guidance around nutrition, mindset, and fat loss—especially for women in perimenopause and menopause. I also wanted women to feel less alone in this season of life and know that change is possible without extremes.

I launched the Weight Loss in Midlife podcast in 2025, with the intention of releasing one helpful, practical episode each week for busy women navigating midlife health.

From the time I committed to the idea to the day my first episode went live, it took a few months. I spent that time learning the basics, clarifying my message, planning episodes, and honestly working through a bit of perfectionism. Once I realized it didn’t have to be perfect to be helpful, I hit publish, and I’m so glad I did.

► How’d you find the time and funding to do this podcast?

I release one episode per week. From start to finish, an episode usually takes a few hours total. That includes outlining the topic, recording, light editing, and writing the show notes. I keep my process simple and repeatable so it doesn’t feel overwhelming.

Honestly, it came down to treating it as a priority rather than waiting for “extra time” to appear. I batch record when I can and block off small pockets of time, often early mornings or during quieter parts of the week. I also remind myself that consistency matters more than perfection, especially when life is busy.

I do fund the podcast myself. The costs are relatively minimal and mainly include podcast hosting and recording tools. I’ve been intentional about keeping expenses manageable while focusing on creating high-quality, valuable content rather than overproducing.

► What do you gain from podcasting?

I’m open to sponsorships that genuinely align with my values and my audience, but I’m very selective. Trust matters more to me than monetizing quickly. Right now, the podcast isn’t my primary revenue stream — it supports and strengthens my overall business rather than standing alone as a profit center.

My first sponsorship came through building a clear niche and consistently showing up with valuable content. I didn’t chase sponsors early on — I focused on serving my audience and letting the right opportunities come naturally. At the time, my download numbers were modest, but my audience was highly targeted and engaged, which mattered more than raw volume.

These days, sponsorships tend to come through relationships, referrals, and brands finding the podcast organically. I also look at partnerships more holistically — not just ads, but collaborations that actually benefit my listeners. While downloads have grown steadily month over month, I focus more on listener quality, engagement, and alignment than hitting a specific number.

Podcasting has been incredibly valuable for my career and personal growth. It’s helped me deepen my expertise, clarify my messaging, and connect with women who truly resonate with my work. It is a free funnel to my coaching program. It’s also created meaningful relationships, opened doors to opportunities I didn’t expect, and given me a platform to share education and encouragement at scale. Most importantly, it allows me to serve women in midlife in a way that feels personal, accessible, and impactful.

► How does your podcasting process look like?

I keep my setup pretty simple. I use a quality USB microphone, record on my computer, and use basic recording and editing software to clean up the audio. I’ve found that you don’t need a super complicated setup to create a great listening experience — consistency and clarity matter most.

Most of my guests come from my professional network, referrals, or connections within the women’s health and wellness space. I also pay attention to who my audience is asking to hear from and reach out to experts whose values align with mine and who can genuinely serve midlife women.

I outline every episode in advance. I usually start with the main takeaway I want listeners to walk away with, then build talking points around that. I like to make sure my women have an actionable step to take at the end. This keeps the episode focused while still feeling conversational and natural.

I have not done an interview yet.

► How do you market your show?

Most listeners find the podcast through major podcast platforms like Apple Podcasts and Spotify.

I don’t focus heavily on exact percentage breakdowns, but platform analytics show that the majority of listeners come directly from podcast apps like Apple Podcasts and Spotify, with additional traffic coming from social media links and direct searches. Rather than chasing specific acquisition numbers, I pay more attention to listener engagement, retention, and feedback, which gives me better insight into what’s resonating.

► What advice would you share with aspiring (new) podcasters?

One of the biggest surprises was how much consistency matters more than perfection. I spent a lot of time early on worrying about the “right” intro, the perfect script, or whether I sounded polished enough. What I learned quickly is that listeners care far more about feeling understood and supported than flawless delivery.

I also didn’t expect how powerful podcasting would be for building trust. People binge episodes, listen while living their lives, and start to feel like they know you. That connection is incredibly meaningful — and it’s something that can’t be rushed or forced.

Another lesson: growth is rarely linear. Some episodes you think will perform incredibly well won’t — and others will resonate deeply in ways you didn’t anticipate. Paying attention to your audience matters more than chasing trends.

I leaned heavily on a mix of free and practical resources. Blogs, YouTube videos, and podcasting forums were invaluable for learning the technical basics and workflow. I also learned a lot simply by listening closely to podcasts I loved. I am paying attention to pacing, structure, and how hosts connect with their audience.

More than anything, trial and error was my best teacher. Each episode helped me refine my voice, simplify my process, and get more confident showing up as myself.

► Where can we learn more about you & your podcasts?

jenniferpeeke.com
Weight Loss in Midlife:

Weight Loss in Midlife Community: https://www.facebook.com/groups/weightlossinmidlife

Women in leadership podcast that amplifies career growth, confidence, and community.

Wenbin Fang — Tue, 03 Feb 2026 18:02:36 GMT

More details on Listen Notes.

Today Betsy Hamm, the creator of Loud & Lifted shares her story of business podcast.

► Tell us about you and your podcast

Hi, I’m Betsy Hamm — a former CEO turned growth strategist and leadership coach. After spending years leading and scaling a fast-growing franchise brand, I left corporate leadership to build Betsy Hamm Lifted Studio and expand the work I care most about: helping women lead with confidence, clarity, and real influence.

My podcast is Loud & Lifted, a show for women in leadership and women building big careers (and businesses) without losing themselves in the process. Each episode features honest, actionable conversations with founders, executives, authors, and experts on topics like leadership development, confidence, executive presence, communication, career growth, and navigating the messy middle of ambition.

It’s equal parts strategy + real life — less “perfect advice,” more “here’s what actually works.”

My listeners are primarily women (roughly mid-career to senior leaders, plus ambitious early-career women) who want to grow their confidence, sharpen how they show up at work, and move into bigger opportunities. Many are managing teams, navigating corporate politics, stepping into new leadership roles, or building businesses — and they’re looking for practical tools, relatable stories, and the kind of perspective that makes them feel both seen and challenged (in a good way).

► Why & how did you start this podcast?

I started Loud & Lifted because I wanted to change the conversation around women and leadership in a way that’s honest, practical, and actually useful.

After spending years as a senior leader in a male-dominated industry, I realized something important: the “boys club” wasn’t the biggest issue. The bigger challenges were happening among women — we often don’t have the confidence to be as ambitious as we want to be, and too often we compete instead of supporting each other. I wanted to be a positive, no-fluff voice that helps women lead stronger, take up more space, and build each other up while doing it.

Podcasting felt like the best format for that impact; real conversations, real stories, and actionable takeaways people can use immediately. I’ll be honest: I’m not a heavy podcast consumer. But I am a big believer in learning through conversations, and I knew this could be a powerful way to reach women beyond a single room, workshop, or company.

My motivation was simple:

create a platform that helps women grow confidence and leadership skills
spotlight women who are doing it well (and doing it imperfectly)
normalize support, mentorship, and “women lifting women”
make professional life better for this generation and the next — especially because I have two teenage daughters watching what leadership looks like

I started the podcast after leaving my CEO role in January 2025, when I finally had the space to build it the right way. From the decision to launch to releasing the first episode took a few months.

► How’d you find the time and funding to do this podcast?

Loud & Lifted is 100% self-funded. I’ve kept costs intentionally lean, and I’m lucky to have a friend who helps with editing/producing and social media, which makes a huge difference.

Release cadence: I release weekly. Every other week is a guest interview followed by a brief 10 minute recap episode the following week.

Time to produce an episode: Recording is the easy part — the real time investment is prep, editing, writing show notes, and promotion. On average, an episode takes several hours end-to-end, but having support on the back end keeps it manageable.

How I find the time: I built the podcast after leaving my CEO role, and now I run it alongside my consulting and coaching work. The key has been treating it like a real operating rhythm — batching recordings, using simple templates for prep and show notes, and keeping the process repeatable instead of reinventing it every week.

Cost / funding: I keep expenses low (hosting, basic tools, and promotion), and yes — I fund it myself. My bigger goal is to scale it thoughtfully over time with sponsorships and partnerships.

Ultimately, I don’t see Loud & Lifted as “just a podcast.” It’s becoming a platform — one that supports my public speaking, women-in-leadership workshops, and bigger conversations that help women grow their confidence and support each other more.

► What do you gain from podcasting?

Right now, there’s no podcast revenue at the moment — but I’d absolutely love to bring on the right sponsors as the show continues to grow.

Even without sponsors, podcasting has been a big win for me in a few ways:

Impact + mission: It lets me reach women at scale with practical tools and real conversations about confidence, leadership, and career growth
Relationships: I’ve built genuine connections with guests and listeners. It’s opened doors to new partnerships and a really supportive community.
Learning + perspective: Every interview sharpens my thinking, I’m constantly learning from founders, executives, authors, and leaders who are in the work.
Business growth: The podcast has become a strong top-of-funnel for my broader platform — public speaking, women-in-leadership workshops, and consulting/coaching work. People get to “meet me” through the show, which builds trust fast.
Brand: It’s helped me establish a clear point of view in the women-in-leadership space and create consistent content that lives beyond social media.
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► How does your podcasting process look like?

My process is structured but simple — I wanted something consistent that wouldn’t turn into a second full-time job.

Tools / setup

Recording: Zencastr. Episodes are all virtual.
Audio: A quality USB microphone + headphones, recorded in a quiet space.
Editing/production: I have a trusted friend who helps with editing/producing and also supports social media, which keeps things moving and the quality consistent.
Publishing + promo: Push through RSS. Standard podcast hosting + templates for show notes, episode descriptions, and social clips (nothing overly fancy — just repeatable). Building a community on Instagram and Tik Tok. Also have a webpage through Pod Page.

How I find guests

A mix of my professional network, referrals, and people I already follow/read (authors, leaders, founders). Linkedin, Tik Tok and Instagram when I see content that I think is relevant for my audience.

How I prepare

I start with a clear episode theme and the “promise” to the listener (what they’ll walk away with).

I research the guest’s background (their work, key ideas, stories, any relevant content they’ve shared).

I build a tight question flow with a few anchor questions + room for natural conversation.

After recording, I turn the episode into skimmable deliverables (key takeaways, quotes, and simple action items).

Interview format

We aim for 30 minutes. Quick intro of who they are and why they are here and then dive in the topic. Very conversational sounding but we have aligned on the themes / approach prior.

► How do you market your show?

Still figuring this one out! Use social media, but YouTube is growing. Just launched a new email list. More people consistently listen versus YouTube views are all over the place.

► What advice would you share with aspiring (new) podcasters?

Be patient. It’s a long game. You’re not going to launch with thousands of downloads per episode — and that’s normal.

Don’t wait for perfection. Your first episodes won’t be your best episodes. Launch anyway. You learn the most by doing, not over-planning.

Make it sustainable. Podcasting takes more time than people realize (prep, recording, editing, writing, promotion). Build a rhythm you can actually maintain.

Get clear on the “why” and the listener. If you know who you’re talking to and what you want them to walk away with, everything gets easier — topics, guests, titles, promos.

Systems > hustle. Templates, batching, and a repeatable workflow will save you. Otherwise it can quickly feel overwhelming.
Focus on connection, not vanity metrics. One great listener who shares your show is more valuable than chasing a download number you can’t control early on.

Honestly, the best resource has been talking to people who’ve been doing it longer — and doing it well. Quick conversations with experienced hosts (what they’d do differently, how they promote, what’s worth paying for) have been more useful than any “perfect” guide.

► Where can we learn more about you & your podcasts?

https://www.loudandliftedpodcast.com/
https://www.instagram.com/loudandliftedpodcast/

https://www.betsyhamm.com/
https://www.linkedin.com/in/betsy-hamm-1903362/
Betsy@betsyhamm.com

Candid business and leadership truths for builders: scale, hire, lead, master money, and become who you’re meant to be. Today.

Wenbin Fang — Wed, 07 Jan 2026 18:16:04 GMT

More details on Listen Notes.

Today Josh Zolin, the creator of Everything They Don't Tell You shares his story of entrepreneurship podcast.

► Tell us about you and your podcast

I’m Josh Zolin. I’m a blue-collar business owner and operator who came up through the field and ended up in leadership early. I became CEO at 27 after years as a technician, surrounded by guys twice my age who did not care about my title. My family background also has an edge most people do not expect... My grandpa was Kim Kahana Sr., a legendary stuntman and war hero, so I grew up around the idea that discipline, risk, preparation, and calm under pressure are not “traits,” they’re requirements. That mindset shows up in how I lead teams, how I build companies, and how I talk about business growth, leadership, and personal development.

I’m the CEO of Windy City Equipment, an 8-figure 3x Inc 5000 company. I also published a bestselling book, Blue is the New White. My work sits at the intersection of leadership, skilled trades, entrepreneurship, and personal growth.

Everything They Don’t Tell You is a business and leadership podcast for builders: entrepreneurs, operators, managers, and skilled trades business owners who are growing something real. We talk about the truth behind scaling a company: hiring, leadership, sales, cash flow, systems, communication, culture, accountability, identity, and what it takes to win when the stakes are real. This is not motivational nonsense or guru content. It’s practical business strategy and real-world leadership lessons, with the spotlight on the human side.

► Why & how did you start this podcast?

I started this podcast because most business advice is clean, convenient, and incomplete. In the skilled trades, home services, and commercial service businesses, you can do everything “right” on paper and still lose if you do not understand the parts of entrepreneurship and leadership people rarely talk about: conflict, pressure, decision-making, hiring mistakes, cash flow traps, communication breakdowns, team dynamics, and the emotional toll of being responsible.

This show began in 2020 under the title “Blue is the New White” as a way to spotlight the value of blue-collar work and equip business owners with practical tools for business growth. Over time, the conversations got deeper, because the real constraint is rarely tactics alone. It’s the person leading. That’s why the show evolved into Everything They Don’t Tell You: a leadership and personal growth podcast that blends tactical strategy with the inner game of building a business and becoming who you’re meant to be. At the end of the day, the mission is simple: give people truth that actually works in real life.

► How’d you find the time and funding to do this podcast?

Time does not get found. It gets scheduled. I treated podcasting like any other operating system in a growing company: protected time, clear process, and consistent execution. If you are building a business, you already understand this. You cannot scale without priorities, calendars, and standards.

Funding was straightforward. I did not wait for sponsors or perfect equipment. Early on, the business supported the podcast because the podcast supports the business. Content marketing, thought leadership, recruiting, brand trust, and long-form conversations are assets. A podcast can drive inbound leads, attract talent, build authority, and create relationships at scale. For entrepreneurs and blue-collar business owners, that makes it worth the investment.

► What do you gain from podcasting?

Three things that matter in business, leadership, and personal development.

Clarity: interviewing high performers forces you to sharpen your thinking around business strategy, leadership principles, and decision-making.

Relationships: podcasting creates real connections with credible guests, founders, operators, and experts. In entrepreneurship, relationships are leverage. In fact, two of my former podcast guests went on to become executives in my company and continue to help me build my business today.

Impact: when someone says an episode helped them lead better, hire better, communicate better, improve culture, or stop bleeding money, that’s my compass.

Yes, a podcast can generate revenue through sponsorships, partnerships, and product sales. But the bigger payoff is trust. Trust builds brand, recruiting, retention, referrals, and long-term business growth. We waited 5 years before opening the door to sponsors.

► How does your podcasting process look like?

The process is designed for consistency, quality, and real conversation.

Pre-interview framing: we warm up off-record so it feels human, not scripted.

Theme-based structure: I use topic clusters like leadership, business growth, hiring, systems, sales, mindset, and personal development.

Real-world question flow: I listen hard, follow the truth, and push when it gets vague. I like to “tug on the thread” whenever possible.

High quality production: clean audio and video because attention is earned, not demanded. We started off only Zoom/virtual, but have since stood up an in-person studio for live/local recording.

Repurposing for distribution: short clips, key takeaways, and episodes optimized for discovery.

The objective is not to sound smart. The objective is to be useful to entrepreneurs, business owners, and leaders who want results in the real world.

► How do you market your show?

Marketing is not one big launch. It’s consistent distribution and clear positioning.

Short-form clips with strong hooks for social media marketing
LinkedIn and Instagram content that shares leadership lessons, business strategy, and real stories
Guest cross-promotion to extend reach and build credibility
SEO-friendly episode titles and descriptions so people can actually find the show
YouTube and podcast platforms for long-form discovery and search traffic

Most podcasters focus on recording and ignore distribution. In business terms, that’s like delivering great service and never invoicing.

► What advice would you share with aspiring (new) podcasters?

If you want a podcast to grow, treat it like a business.

Get crystal clear on your audience and your category: business podcast, leadership podcast, entrepreneurship podcast, skilled trades podcast, personal development podcast.

Build a repeatable process so you can stay consistent for years, not weeks.

Stop chasing perfection. Your first episodes are reps, like your first months in a new role.

Focus on substance and usefulness. If the listener cannot apply it, it will not spread.

Be real. Audiences can smell performative content. Authenticity is a growth strategy.

The analogy I use: Early episodes are like your first few rounds in a boxing gym: you’re sloppy, you gas out, you drop your guard, but if you keep showing up and training fundamentals, you get sharp and dangerous fast.

► Where can we learn more about you & your podcasts?

Everything They Don’t Tell You is available on Spotify, Apple Podcasts, and YouTube.

Free resource for business owners and leaders: bitnw.academy/freegift

Podcast inquiries: podcast@bitnwinc.com

Instagram: @joshzolin

LinkedIn: https://www.linkedin.com/in/joshzolin

Links:
Official podcast page:
https://www.blueisthenewwhite.com/podcast
Spotify:

Apple Podcasts:

YouTube (video + clips):
https://www.youtube.com/@joshzolin
iHeartRadio:
https://www.iheart.com/podcast/263-everything-they-dont-tell-213178504/
Amazon Music:
https://music.amazon.com/podcasts/f1ba05ea-9172-4b38-8861-4e6d268c31c5/everything-they-don%27t-tell-you
RSS feed (for any podcast app):
https://perceptionevolutionproject.libsyn.com/rss
Listen Notes (directory page):
https://www.listennotes.com/podcasts/everything-they-dont-tell-you-josh-zolin-FQJOBTuH5cE/
Podcast Addict:
https://podcastaddict.com/podcast/everything-they-don-t-tell-you/2338551

A podcast featuring interviews with top B2B marketing professionals on how B2B companies can become Best Answer Brands.

Wenbin Fang — Tue, 23 Dec 2025 18:01:13 GMT

More details on Listen Notes.

Today Lee Odden, the creator of Beyond B2B Marketing shares his story of marketing podcast.

► Tell us about you and your podcast

I am the founder and CEO at TopRank Marketing, a B2B marketing agency serving some of the top B2B brands in the world with thought leadership content, influence and SEO/GEO solutions. For over 25 years I’ve evangelized B2B marketing best practices and have been recognized by the Wall Street Journal, The Economist and The New York Times for marketing expertise. I am the author of the book Optimize, a blogger for 20+ years and have given hundreds of marketing presentations in 20 different countries.

The Beyond B2B Marketing podcast explores how leading B2B marketers are navigating a fast changing marketing environment being transformed by AI, shifting buyer behavior, and the demand for more human, creative, and data-informed strategies. Each episode is meant to uncover personal journeys, strategic insights, and practical examples of how B2B marketers are pushing beyond the status quo and go beyond blending in to become Best Answer Brands.

Listeners are senior and director-level marketers at mid-to-large B2B technology and services companies, including CMOs, VPs, and heads of brand, content, demand generation, and digital strategy who are navigating complex buying cycles, leading cross-functional teams, and looking to elevate performance through creativity, data, AI, and thought leadership.

► Why & how did you start this podcast?

With overwhelming amounts of content being produced in the marketing world, I felt that podcasting would be a way to create useful insight in a format that is more personal, interesting and trustworthy for an audience of senior marketing executives. My experience has taught me that B2B marketing leaders want to hear from people like themselves, solving increasingly complex marketing problems with pressure to perform using fewer resources and also how to best use technology like AI. That’s why I invite guests who are mostly senior marketing executives from B2B companies. They are on the front line themselves or manage teams solving for the very challenges that our listeners are looking for insight on.

I listen to about 5 to 10 marketing podcasts myself with a handful I am loyal to like Exit Five, B2B Marketing, Marketing Against the Grain, and the rest on rotation. Having been actively engaging with marketers as an author, event speaker and blogger for many years, I know the format could provide the kind of useful insight many marketing leaders are looking for. At the same time, a podcast would allow me to communicate our thought leadership narratives as we work to elevate the craft and outcomes of more creative, adaptable and accountable B2B marketing.

The Beyond B2B Marketing podcast was started in early 2025 after I returned as full owner and CEO of the agency, TopRank Marketing. Having been publicly active in the marketing industry for many years, I have a large network of B2B marketing professionals to invite as guests and a skilled designer who has experience creating video podcast assets, so it took just a few weeks to release the first episode.

► How’d you find the time and funding to do this podcast?

We release an episode about every 3 weeks. I would like to get the cadence to twice a month as the process is refined. It takes about 12 hours in total to produce an episode. That includes sourcing and researching guests, question development, recording the episode as a video, production and editing of the video for output as an audio file and video, creation of episode promotional graphics and several video shorts, writing a blog post summary of the episode and social share messages, and finally publishing all of that.

Podcasting is a central part of the marketing for our agency, so guests are clients or people important to the topics our clients care about. It does take a lot of time but it’s also an important investment in content which can be repurposed in many ways and advances relationships with guests. We hope the podcast is also something that our audience finds to be an essential resource on their marketing journey to become the best answer for their customers.

The podcast is entirely funded by my agency’s marketing budget.

► What do you gain from podcasting?

At the moment we do not take sponsorships. But as we finish off our first season, we will be more diligent about running house ads that promote relevant services for our marketing agency. Our agency is our sponsor and we are not currently looking for outside sponsorship. However we are increasingly using the podcast to conduct co-marketing and media sponsorship engagements with partner companies and marketing industry events.

Whether listening or creating podcast content, I have found that podcasting benefits me in multiple ways. First, I continue to learn about substance and style as it relates to B2B marketing as a discipline as well as how marketers are talking about the things that are important to them. This insight is priceless as we evolve the narratives around how our marketing agency solutions are most relevant to buyers. Another great benefit is that virtually all of the guests from season one and I expect season two are contacts of mine from the marketing industry. These are people I know and the podcast interview experience strengthens that relationship. Last, the podcast helps me reach new audiences and maintain relevance with existing audiences of marketers that might refer us, hire us or work for us in the future.

► How does your podcasting process look like?

For our first season I sourced all of our podcast guests from my own business network. Marketing executives from LinkedIn, IBM, ServiceNow, Salesforce, Inuit Mailchimp, Bain & Company, etc are connections I’ve made or clients we work with. We are now getting pitched every week by others that want to be on the podcast and I’m working through at what point we’ll entertain any of those requests since we have quite a queue already.

We use Riverside to record podcasts and Adobe products for editing, graphics and video creation. I would like to start doing interviews in person, but my market of guests is spread throughout the U.S. and Western Europe, so it’s more practical now to interview online.

Each episode has a theme based on the guest’s expertise. While I know the guests, they are researched thoroughly to develop questions that best reflect their expertise and the intersection with the narratives of the show. Questions are shared with guests in advance and it runs pretty smoothly that way. In the future when we take on guests outside of my network that I don’t personally know, we’ll probably do a short prep call to prepare before questions are developed.

► How do you market your show?

Marketing of our podcast is done through posting on our blog and sharing to our agency social media channels, especially LinkedIn. I also have 130,000 followers on LinkedIn so I promote podcast episodes to my personal social networks as well. Our podcast is listed with all major podcast destinations like iTunes, Spotify etc. We also publish the video of the podcast on a YouTube channel. We feature the podcasts in our email newsletter and provide guests with resources to promote the podcast to their networks.

The marketing channels that are most useful with our minimal promotion efforts have been LinkedIn, YouTube and Google. Currently we do not solely evaluate the success of the podcast by total listens or downloads, but qualitatively by mentions of the podcast when B2B brands reach out to us with comments, requests for our services, invitations to present at industry events or to be a guest on another podcast.

► What advice would you share with aspiring (new) podcasters?

With Beyond B2B Marketing having only one season of 12 episodes done, I’d say I’m still pretty new and figuring things out. However, a few lessons learned would include:

The value of depth over volume. Each episode has leaned into meaningful, in depth conversations with experienced B2B marketers. In my case, I think the strength of the podcast is in its ability to surface nuanced insights about the marketing topics we cover.

Consistency creates distinct brand clarity. By anchoring each episode in recurring themes like humanizing B2B, AI’s impact, and breaking out of “boring B2B,” the show has begun to develop a clear editorial identity that resonates and stands out.

Preparation is great, but personality is better. The prep we do has helped maintain a high standard of quality, but the moments that stand out across episodes have come from spontaneous situations when guests shared personal stories, frustrations, or future-facing stories that went off-script.

► Where can we learn more about you & your podcasts?

You can find an index of episodes plus information about the Beyond B2B Marketing podcast here: https://www.toprankmarketing.com/beyond-b2b-podcast/

Our TopRank B2B Marketing TV channel on YouTube is here: https://www.youtube.com/user/toprankresults

Our B2B marketing agency has a blog and other useful resources here: https://www.toprankmarketing.com/blog/

It’s Both: personal growth for real-life transitions—tools and stories for clarity and calm.

Wenbin Fang — Tue, 25 Nov 2025 18:01:16 GMT

More details on Listen Notes.

Today Nikki P, the creator of It’s Both — Personal Growth For Real Life Transitions shares her story of self-improvement podcast.

► Tell us about you and your podcast

I’m Nikki P—therapist turned storyteller, nonprofit leader, mom of three, and the host of It’s Both. The show is about personal growth for real-life transitions: a place for people living in the gray— for mixed emotions, unclear answers, big decisions. It’s also simply a space to feel seen, to talk about hard things, and to feel less alone and validated—including the honest truth that sometimes you just don’t know. Each episode blends honest conversation with simple, emotionally intelligent tools so listeners can find clarity and take one kind step forward. Our community is folks in seasons of change (identity, faith, career, relationships, parenthood, etc) who want practical guidance without toxic positivity.

► Why & how did you start this podcast?

For most of my life, I lived in “black-and-white”—this or that, right or wrong. The most anxious I’ve ever felt was when I was actually feeling multiple things at once but didn’t have language for it. Once I named the duality—that both can be true—the pressure eased. I didn’t have to choose one feeling or deny the other.

It’s Both grew from that shift. Podcasting gives me a warm, conversational space to sit with tension, learn from real people, and hear how this shows up in their lives—how they navigate it, what helps, what hurts, what’s honest. I’m a long-time podcast listener, so this medium felt like home: intimate, accessible, and kind to busy, messy seasons. My goal wasn’t perfection; it was to learn in community, publish consistently, and offer simple, emotionally intelligent tools that help us feel seen, talk about hard things, feel less alone, and take one kind step forward in the messy middle.

► How’d you find the time and funding to do this podcast?

Honestly? I barely have the time—and most days I’m not sure how I’m keeping this going. I work full-time, have three little kids, and I fund the show myself. I keep it sustainable: one episode a week, recorded in focused blocks, edited simply, and published on a schedule. I use a simple setup so more energy goes to the conversation, not the bells and whistles (maybe one day there will be capacity for bells and whistles).

In a dream world, I’d have enough aligned sponsors to do this full-time. For now, I’m doing it because it’s meaningful. It helps me, it lets me learn and connect with others, and—hopefully—it helps listeners feel seen, talk about hard things, and feel a little less alone.

► What do you gain from podcasting?

So much. Energy, connection, and validation—every conversation fills my tank. I’ve grown a ton: I learn new perspectives, get more curious and less judgmental, and see the same moment from multiple angles. The show has opened doors to beautiful relationships and collaborations I wouldn’t have had otherwise. So far, I don’t have any sponsorships because I am selective about sponsorships—trust comes first with my listeners. Revenue isn’t my north star; impact is. The messages that mean the most sound like: “This made me feel seen,” “I feel less alone (and less crazy),” “I never thought of it that way,” “That changed the way I viewed ___,” “This helped me take care of myself by ___.” That’s the win.

► How does your podcasting process look like?

Each episode starts with a real both/and tension (ex: feeling excited and terrified about change). I keep prep simple: if it’s a well-known guest, I’ll do deeper research, jot a few core questions, and list 2–3 moments I hope we touch on. Most guests prefer a loose conversation, so I’ll share a very brief outline (if any), start with a couple grounding questions, and let it flow naturally.

Guests are a mix of friends, coworkers, and acquaintances with incredible stories or insights—and bigger names who’ve inspired me, are authentic, and truly get the idea behind this show. We record virtually on Riverside.fm and I publish through Podbean. I aim for 45 minutes: enough depth to be honest and useful, still practical. Although, most episodes end up being an hour after all is said and done. After recording, I do a light edit for clarity and pacing, write clear titles/descriptions, and publish on schedule.

► How do you market your show?

I focus on clarity first: titles, descriptions, and keywords in plain, searchable language (personal growth, emotional intelligence, transitions, decision making, confidence). Then I repurpose: I post as many YouTube Shorts as I can (plus some Reels on Instagram), with the main focus on YouTube since long-form has the best monetization path. I also share clips/carousels on Instagram, and post highlights on LinkedIn, Pinterest, and Facebook, alongside all the podcast platforms. I haven’t run paid ads yet, but I’m planning my first ad campaign soon. My goal is consistent packaging and being genuinely helpful—so people can find exactly what they’re looking for when life feels messy.

► What advice would you share with aspiring (new) podcasters?

The hardest part is starting. You will never feel ready, and you’ll probably question yourself the whole way. Hit publish anyway. You only get good by failing, learning, and trying again—over and over.

Keep it simple. One clear promise per episode. Your title + first 150 characters matter more than your mic brand. Batch when you can. Treat thumbnails/titles as the doorway.

Don’t expect overnight growth (unless you already have a big audience). Stay consistent and put most of your energy into content quality and PSO/SEO basics: use plain, searchable language that matches what people actually type. Your goal is to show up in the top 3 results for the topics you cover.

My show is niche and nuanced, so I had to pivot keywords—terms like “duality” or “paradox” are beautiful but not often searched. I pair my both/and framing with mainstream terms (personal growth, emotional intelligence, life transitions, decision making, confidence). That’s how I honor the heart of the show and help people find it.

And remember: mixed emotions aren’t a problem to fix—they’re data you can use.

► Where can we learn more about you & your podcasts?

Podcast: It’s Both — Personal Growth For Real Life Transitions (find it on Apple, Spotify, YouTube, or anywhere you get your podcasts)
YouTube: It’s Both Podcast
Instagram: @itsbothpodcast
Website: www.itsbothpodcast.com
Contact: itsbothpodcast@gmail.com

Conversations on the outdoors, hunting, adventure, mindset, and mastery with experts driven by competence and integrity.

Wenbin Fang — Tue, 18 Nov 2025 18:00:38 GMT

More details on Listen Notes.

Today Travis Bader, the creator of The Silvercore Podcast with Travis Bader shares his story of wilderness podcast.

► Tell us about you and your podcast

I’m Travis Bader, founder of Silvercore Outdoors and host of The Silvercore Podcast. I’ve spent my career teaching marksmanship, hunting, and survival skills while exploring the mindset that builds capable, resilient people.

The Silvercore Podcast brings together adventurers, hunters, elite soldiers, athletes, and thinkers to explore competence, integrity, and the pursuit of mastery. Each episode dives into real stories of growth, failure, and success, whether it’s surviving in the wild, performing under pressure, or overcoming personal adversity.

Our listeners include outdoorsmen and women, first responders, and people who value skill, self-reliance, and personal growth. They tune in for conversations that inspire confidence, build perspective, and connect them to a community that believes in living deliberately and pushing beyond comfort.

► Why & how did you start this podcast?

I started The Silvercore Podcast in 2019 as a way to share stories that go deeper than skill or equipment. I’ve spent most of my life teaching hunting, marksmanship, and outdoor safety, but I’ve always been drawn to the human side of mastery, the mindset, the lessons learned through failure, and the integrity it takes to keep pushing forward.

Podcasting offered a platform to connect those worlds. I wanted to talk with people who’ve lived extraordinary experiences in the outdoors, the military, law enforcement, and adventure, and to explore what drives them to excel. My goal was to help listeners see that the same principles that make someone an elite marksman or a capable hunter can make them better in everyday life.

It took a few months of planning before releasing the first episode, but once it launched, I was hooked. The response from the community showed that there’s a real appetite for honest, long-form conversations that blend the outdoors, mindset, and personal growth.

► How’d you find the time and funding to do this podcast?

I release a new episode of The Silvercore Podcast every two weeks. Each one takes several days of research, recording, and post-production. I’m hands-on with every step, from planning and interviewing to editing and promotion, because I want each conversation to deliver real value to the listener.

Silvercore Outdoors, my training and outdoor education company, helps support the production. I fund the podcast myself because I see it as an investment in community and connection, not just marketing. I also produce a private podcast for Silvercore Club members, which allows me to test ideas and connect more deeply with people who share a passion for skill development and self-reliance.

Balancing it all takes structure and intention. I treat podcasting like I would any professional discipline: schedule the work, show up consistently, and refine each episode until it meets my standard. It’s a lot of effort, but the payoff is meaningful, seeing people inspired to learn, grow, and take their own pursuits more seriously.

► What do you gain from podcasting?

Podcasting has given me far more than I expected. It has opened doors to conversations with people I might never have met otherwise, from special forces veterans and world-class hunters to entrepreneurs, athletes, and thinkers who have all faced adversity in different ways. Every interview leaves me with new insight about resilience, leadership, and what drives people to improve.

The Silvercore Podcast is supported by brand partners who believe in what we do, including companies like Armament Technology, Norma Ammunition, Fortknight Optics and Nanuk. These partnerships happened naturally, built on trust and shared values rather than cold outreach. The show now reaches thousands of listeners each month and continues to grow steadily.

Beyond the numbers, the real benefit is connection. I get to share ideas that matter, learn from extraordinary people, and help others see that competence and integrity are qualities that can be built by anyone willing to put in the effort. That sense of purpose is the greatest reward this podcast has given me.

► How does your podcasting process look like?

My podcasting process is a mix of preparation, curiosity, and respect for good storytelling. I handle the production in-house and treat each episode like a craft. I use Canon cameras for video, Shure microphones for audio, and a Universal Audio interface to capture clean sound. The episodes are edited in Adobe Premiere Pro and Audition, and I use Descript for transcripts and show notes.

Guests come from every corner of the outdoor, adventure, and professional world. Some are people I have trained with or worked alongside, others are individuals whose stories or mindset caught my attention. I research each guest deeply, looking for the lessons or experiences that will connect most with the audience.

Most interviews are recorded in person when possible because I value the energy that comes from face-to-face conversations. When distance makes that impossible, I use Riverside to maintain quality and connection. Every episode starts with curiosity and ends with gratitude for the chance to share another perspective on competence, integrity, and mastery.

► How do you market your show?

Most listeners find The Silvercore Podcast through Apple Podcasts, Spotify, YouTube, and Google search. A large portion of our audience also comes through the Silvercore Outdoors website and newsletter, which reaches over 100,000 subscribers. The mix of audio and video distribution helps the podcast reach people who prefer long-form YouTube content as well as traditional audio listeners.

For marketing, I focus on consistent, authentic storytelling rather than gimmicks. Every episode is promoted through Instagram, Facebook, YouTube, and the Silvercore newsletter. Short clips and reels help draw new listeners in, while detailed show notes and transcripts on the Silvercore site improve search visibility and help episodes rank on Google.

Guest promotion also plays a key role. When guests share their episode, it introduces the show to entirely new audiences who already trust that voice. I track engagement and trends through Transistor and YouTube analytics, using that data to refine titles, thumbnails, and timing for each release.

At its core, the best marketing comes from creating conversations worth sharing. Word of mouth from listeners has been the strongest growth driver, and it’s what keeps the community growing organically.

► What advice would you share with aspiring (new) podcasters?

Start before you think you are ready, then improve with every episode. Most people overthink the gear, the graphics, or the metrics, but the real skill is learning to listen and draw out honest conversation. Focus on telling stories that matter to you, not what you think the audience wants to hear. Authenticity builds trust faster than polish ever will.

Consistency is everything. Pick a release schedule and protect it. Treat each episode like training, because repetition builds competence and confidence. Pay attention to sound quality, but do not let the pursuit of perfection stop you from publishing. Listeners connect to your voice, not your compression settings.

If you are looking for resources, listen to the podcasts you admire and study how they pace a conversation. Watch creators who talk about storytelling and editing, not just podcasting. The best lessons come from doing the work.

Release multiple episodes at your initial drop to increase your chances of having an episode resonate or the algorithm promoting your podcast as new and upcoming. Aim to record at least 8 episodes and by that point you will be far ahead of the majority of podcasts in the world and you will find yourself settling into a rhythm.

When you find your rhythm and stay true to your message, the right audience will find you.

► Where can we learn more about you & your podcasts?

You can find The Silvercore Podcast and everything we do at www.silvercore.ca. The site includes full episodes, transcripts, show notes, and details about Silvercore Outdoors and the Silvercore Club.

Follow @silvercoreoutdoors on Instagram, YouTube, and Facebook for new episode releases, behind-the-scenes content, and outdoor education.

Listen to The Silvercore Podcast on:
- Apple Podcasts:

- Spotify:

- YouTube: https://www.youtube.com/@silvercoreoutdoors

For business or collaboration inquiries, contact: podcast@silvercore.ca

Conversations with industry leaders representing a 360-degree view of retail inspiring students and emerging leaders.

Wenbin Fang — Tue, 11 Nov 2025 18:01:22 GMT

More details on Listen Notes.

Today Rich Honiball, the creator of Retail Relates shares his story of careers podcast.

► Tell us about you and your podcast

I’m Rich Honiball — a C-suite retail executive (EVP & Chief Merchandising & Marketing Officer at NEXCOM), adjunct instructor at George Mason, and the co-host, co-creator, and producer of Retail Relates. I’m joined by several rotating co-hosts who represent different corners of commerce — operators, technologists, brand builders, and service leaders — so every conversation brings a different lens.

Retail Relates is conversation-driven and human at the core. We sit down with industry leaders across the 360-degree landscape of retail — merchandising, stores, supply chain, brand and media, hospitality, and more. We focus on how they think: the choices, trade-offs, setbacks, and wins that shaped their careers. It’s not a tactical playbook. It’s an evergreen perspective — understanding opportunities in retail today and the diverse paths people take to lead and make an impact.

Our listeners are students and emerging leaders who want clear context and real stories, plus early- to mid-career professionals, founders, and educators across retail, e-commerce, hospitality, and CPG. If you’re building a career and want honest insight into how leaders got there — their mindset, values, and decision process — this is your show. But it also is, we think, interesting enough that anyone can get something out of it - a greater understanding of retail and commerce, to leadership insights and advice.

► Why & how did you start this podcast?

We chose podcasting because it’s accessible, widely available, and human. I do listen to podcasts, but the real draw is that audio lets leaders share their stories in their own voice. The barrier to entry is low; the bar for value is high — the content has to be the hero.

Retail Relates began as a teaching tool. Before I ever stepped into the classroom, I partnered with Professor Gautham Vadakkepatt — then Director of George Mason’s Center for Retail Transformation — to connect industry and academia in real time. Dated case studies and textbooks weren’t cutting it, so we co-created a show that replaces them with direct, human conversations with leaders we admire. We brought in Paula Gean, a digital marketing and community-building leader, to help shape the concept and production, and we worked on it for several months before launch.

Our first episode aired in August 2024 with Margaret Molloy, former CMO of Siegel+Gale. Since then, we’ve added rotating co-hosts from multiple facets of retail and commerce. The motivation hasn’t changed: spotlight the opportunity in retail, broaden the bench, and inspire the next generation. We focus on the human connection — understanding how leaders think, the paths they’ve taken, their successes and challenges — so students and emerging leaders can see where they might fit. The content is intentionally evergreen.

► How’d you find the time and funding to do this podcast?

It’s self-funded — very much a labor of love. I do it because of the connections it creates: students discovering paths they didn’t know existed, leaders paying it forward, internships and mentoring relationships that start with a single conversation. That impact is the fuel.

We release every one to two weeks in the fall and spring to line up with the academic calendar — usually 12 to 14 episodes a term, so roughly 24 to 28 a year. End to end, each episode takes about 10–12 hours: finding the right guest, prep calls, recording, editing/QC, show notes, and release.

How do I find the time? I have a day job as a C-suite retail executive and a nights-and-weekends role as an adjunct. The podcast is the add-on — purpose-driven work that replaces a few rounds of bad golf. (Trust me, that’s a net gain for everyone. I can lose 20 balls in a single round.) I still make time to write, travel, and be with my wife and daughter; the show fits around that.

Costs are straightforward — hosting, software, transcripts, light design and promo — about $3k to $5k a year, and yes, I cover it. I’m not measuring ROI in ad dollars. The return is opportunity: careers sparked, perspectives broadened, and a stronger bench for the industry.

► What do you gain from podcasting?

What I gain is simple: relationships, perspective, and a stronger bench for retail. The show has reconnected me with former peers and introduced me to leaders I might never have met. Every conversation teaches me something. Editing the episodes forces me to listen again and catch the nuance I missed in the moment. Several guests have even come back to co-host, which tells me the experience matters to them, too.

We don’t take sponsorships or run ads, by design. We’re not chasing revenue or ratings; we’re trying to reach students, professors, and industry leaders with evergreen stories that make retail feel accessible and exciting. For context, we’re now ranked in the top ten percent of podcasts produced and continuing to grow. If we ever monetize, I’d want those dollars to fund internships and scholarships, not my bottom line.

Do we share download numbers? We track them, but we measure success by impact: classes that assign episodes, internships sparked from an introduction, and mentors who step up after an interview. That’s the return that matters. We are excited that we are now in the top ten percent of podcasts produced and want to continue to grow - but that just means that we have the potential of reaching more students, emerging leaders, professors, and industry leaders.

► How does your podcasting process look like?

Process-wise, we keep it simple and human. Guests usually come through our industry network, classroom connections, and referrals from prior guests. We match each guest with co-hosts who bring the right lens, then schedule through TidyCal. We record on Podcastle.ai — primarily audio — but we capture video so we can cut social clips later with OpusClip. Distribution runs through Buzzsprout.

Prep is light by design. We connect by email or a quick call, share a preview of themes and a few anchor questions, and set expectations: it’s a real conversation, not a script. We want leaders thinking out loud — how they see the industry, what shaped them, and what they’d tell the next generation.

On the technical side, we use remote-friendly mics, headphones, and pop filters, and we record in quiet rooms. Post-recording, we do a clean edit and QC, write concise show notes, and package a few clips and graphics for the guest. A signature touch: every guest gets a custom caricature — a small thing that becomes a keepsake and reinforces the community we’re building.

Interviews are done remotely via Podcastle. It keeps scheduling flexible across time zones and makes it easy to bring in rotating co-hosts without losing momentum.

► How do you market your show?

Most listeners find us through the big two: roughly 50% via Apple Podcasts and about 25% on Spotify. The remaining quarter is spread across Google, Amazon, Overcast, and a handful of other apps.

Discovery is driven by our network and our hub. LinkedIn is the primary engine — guest tags, short clips, and reflections tied to current industry conversations. Our Substack hub carries the deeper context — episode write-ups, historical notes, and Echoes of Commerce pieces — and the newsletter reliably brings listeners back to full episodes. We also post to YouTube and Instagram; we’re getting more consistent with short video cuts for reach.

What works best: LinkedIn for qualified audience growth (students, professors, operators), Substack email for retention and repeat listening, and guest amplification (when leaders share the episode with their teams and communities). Classroom adoption is a quiet multiplier — when professors assign an episode, new cohorts discover the show and stick around.

We’ve focused first on getting the content right and tapping the channels we already have. Now we’re leaning into consistency with clips, better cross-posting with guests, and clearer paths from Substack and LinkedIn straight to Apple and Spotify.

► What advice would you share with aspiring (new) podcasters?

Start. Don’t wait for perfect gear or the perfect format — hit record, publish, learn, repeat. Commit to a cadence you can actually keep.

Yes, refine your story, your pitch, and your niche — but do it in parallel with making episodes. Start the conversations early and get used to the mic. Do a few pilots, listen back, tighten your intros, and sharpen the promise of the show in one clear sentence your target listener would care about.

Big lesson that wasn’t obvious on day one: your guest is your customer. The final cut matters to them. I’ll spend extra time editing to protect their ideas, remove distractions, and make sure they’re proud to share it. Send a simple share kit — links, a few clips, and a graphic — and you’ll earn advocates, not just guests.

Keep the workflow light and repeatable. A scheduler (TidyCal/Calendly), a remote recorder with local tracks (we use Podcastle), clean audio habits (quiet room, headphones, pop filter), a distribution platform (Buzzsprout, etc.), and a short checklist for prep, recording, edit/QC, show notes, and release. Batch when you can. Back up everything.

Measure what matters. Don’t chase vanity downloads. Look for completion rates, classroom adoption, replies, and referrals. Build a hub (newsletter/Substack) so listeners find the fuller story and you own the relationship.

Helpful resources? Other podcasters and your guests. Ask how they prepare, what makes a great interview, and what most shows get wrong. Steal good workflows shamelessly, credit generously, and keep iterating.

Bottom line: just do it — consistently, with purpose — and let the content be the hero.

► Where can we learn more about you & your podcasts?

Our hub is Substack: retailrelates.substack.com

Subscribe free — all episodes plus extra context on the industry (past, present, future). We also post clips and updates on LinkedIn, with episodes available on Apple Podcasts and Spotify (search “Retail Relates”). No paywall; the best way to support us is to listen, comment, and share — and send feedback. Someday we may charge, but by then you’ll be hooked.

For career-driven family men 40+ who want to learn nutrition, lose weight, rebuild strength, and take control of their health

Wenbin Fang — Tue, 28 Oct 2025 17:02:01 GMT

More details on Listen Notes.

Today Coach Brian, the creator of Driven For Health shares his story of health & fitness podcast.

► Tell us about you and your podcast

I’m Coach Brian, a health and lifestyle performance coach with more than 20 years of experience helping men improve their fitness, nutrition, and mindset so they can feel stronger, more energetic, and capable in their daily lives. I have worked with many men who have built successful careers and families but find themselves struggling with weight, low energy, or consistency in their habits. My goal is to help them regain control of their health in a way that fits into their busy lives.

My podcast, Driven by Health, focuses on the real challenges men face when trying to manage their weight, build strength, and stay consistent while balancing work and family. Each episode offers practical, science-based strategies that listeners can apply immediately. We talk about training, nutrition, recovery, stress, and mindset, with a focus on how these areas affect performance, leadership, and long-term health.

My audience includes husbands, fathers, and professionals who want to feel confident in their bodies, have more energy, and show up fully for the people who matter most. I also run The Call to Rise, a 100-day Fat Loss Challenge that helps men learn science-backed nutrition, rebuild strength, lose weight, and establish consistent habits with radical accountability and support.

On a personal level, I married my high school sweetheart, and together we have four children. Our family enjoys traveling and exploring new places, and we are working toward visiting all 50 states, multiple countries, and eventually all seven continents. These experiences remind me how important it is to maintain health and energy to be fully present for family and life.

The mission of Driven by Health is to bring trusted experts in men’s health and performance to the podcast so listeners can access the information and tools they need to improve their health, feel capable, and thrive in their careers and families.

► Why & how did you start this podcast?

I started Driven by Health because I wanted to create a space where men could get honest, practical advice about their health, fitness, and energy without feeling judged or overwhelmed. Over the years, I have worked with many men who are successful in their careers and families but struggle to maintain consistency with their health. I realized that by sharing coaching strategies, real-life stories, and expert insights, I could reach a much larger audience and help men make lasting improvements in their lives.

Podcasts are a format I have personally listened to for years. I enjoy learning from experts and hearing real conversations that provide actionable insights I can apply immediately. I wanted to create that same experience for my listeners. A show they could listen to during their commute, workouts, or quiet moments, and come away with tools to improve their energy, strength, and confidence.

My initial goal was to offer practical guidance that men could implement without disrupting their busy schedules, while also inspiring them to take consistent action. I wanted to combine coaching, science-backed information, and interviews with experts in nutrition, training, recovery, and mindset to create a resource men could rely on long-term.

I officially started Driven by Health in 2025. From planning and recording to releasing my first episode, it took about 5 months to think about it and 2 weeks to set up the show, prepare content, and launch 10 episodes to provide real value to listeners. I made sure the initial episode clearly communicated the mission of the podcast and gave a strong foundation for future episodes.

► How’d you find the time and funding to do this podcast?

Finding the time to create Driven by Health has been a matter of planning and prioritizing. I record episodes weekly and aim to release a new episode every week to provide consistent value to my listeners. Each episode takes several hours to produce, including planning, recording, editing, and creating show notes or promotional content. On average, I spend about 2-3 hours per episode from start to finish.

Balancing podcasting with my coaching work and family life requires careful scheduling. I typically record early in the morning or during dedicated blocks in my week. Treating the podcast like an important appointment ensures it gets done without interfering with other responsibilities.

I fund the podcast myself. The main costs include Riverside for high-quality recording, hosting on a professional podcast platform, and editing software or services to ensure clear, professional audio. I also invest in music licensing and occasional marketing to grow the audience. While it is a personal investment, I view it as an extension of my coaching practice — a way to reach more men who could benefit from guidance and practical strategies.

Ultimately, I see the podcast as an investment in the long-term mission of Driven by Health: giving men access to tools, expert advice, and inspiration to take control of their health and live better lives for themselves and the people who matter most.

► What do you gain from podcasting?

Podcasting has given me the opportunity to reach a larger audience of men who want to improve their health, fitness, and energy. Driven by Health is entirely self-funded, and I have chosen not to take sponsorships so I can focus fully on delivering content that is honest, practical, and aligned with my mission.

The podcast benefits me in many ways. It allows me to continue learning by speaking with experts in fitness, nutrition, mindset, and leadership. It strengthens my coaching practice by giving me insights into the real challenges men face with their health, energy, and consistency. It also helps me connect with other coaches, professionals, and men who are committed to improving their lives.

Podcasting has become a platform where I can share my experience, provide actionable guidance, and help men take control of their health. The most rewarding part is seeing listeners apply what they learn, regain energy, build confidence, and take better care of themselves and the people who matter most.

► How does your podcasting process look like?

My podcasting process is organized to ensure each episode provides real value to listeners. I record most episodes remotely using Riverside, which gives high-quality audio and video for both me and my guests. I use a reliable microphone, headphones, and basic soundproofing to ensure clarity. Editing is done using audio editing software to make sure the final episode sounds professional and polished.

I find guests by reaching out to experts in fitness, nutrition, mindset, and leadership who have experience helping men improve their health and performance. Some guests come through personal connections, and others I approach based on their work and relevance to the topics my listeners care about.

For preparation, I research both the guest and the subject matter to create thoughtful questions and talking points. I structure each episode to provide actionable insights, but I leave room for natural conversation so it feels authentic. I also take time to plan key takeaways that listeners can implement immediately.

Interviews are typically conducted remotely via Riverside, Zoom, or similar platforms, which allows me to connect with experts and guests from around the world while keeping the process efficient. Before recording, I coordinate schedules and ensure both my guest and I have a clear understanding of the topic and goals for the episode.

This process allows me to consistently produce episodes that are educational, practical, and relatable for men who want to take control of their health and improve how they feel, perform, and show up in life.

► How do you market your show?

I market Driven by Health using a combination of digital channels to reach men who are looking to improve their health, fitness, and energy. Most listeners find the show through Apple Podcasts and Spotify, as these platforms are where the majority of my audience consumes podcast content. I also promote episodes through my email list, where I share highlights, show notes, and actionable tips from each episode.

Social media is another important channel. I use platforms like Instagram, LinkedIn, and Facebook to share short clips, quotes, and insights from the podcast. This helps reach both my existing audience and new listeners who may be searching for practical advice and real-life examples of men improving their health.

In addition, I occasionally leverage collaborations with guests and experts. When a guest shares their episode with their audience, it introduces my show to men who are already interested in health, performance, and personal growth.

I focus on providing consistent value through all channels. By combining organic reach on podcast platforms, email updates, and social media promotion, I am able to attract listeners who are genuinely interested in applying the strategies we discuss. This approach has allowed the audience to grow steadily while keeping engagement high.

► What advice would you share with aspiring (new) podcasters?

For anyone starting a podcast, my biggest advice is to focus on value first and perfection second. When I started, I spent a lot of time worrying about equipment, editing, and the “perfect” format. What really matters is delivering useful, actionable content that connects with your audience. Consistency, clarity, and authenticity will matter far more than flawless audio or elaborate production.

Planning ahead is key. Outline your episodes, prepare questions for guests, and think about what your listeners will walk away with. Even a simple plan helps keep conversations focused and meaningful.

Choose tools that make the process manageable. I use Riverside for recording, basic editing software to clean up audio, and my hosting platform to distribute the show. High-quality audio helps, but you don’t need a studio or expensive equipment to get started.

Promotion and audience growth also require planning. Email lists, social media, and collaborations with guests or experts are effective ways to reach new listeners. Treat each episode as a way to provide value and connect, rather than just a product to release.

Finally, keep learning. I follow other podcasts in the health and performance space, read blogs, watch tutorials, and continually test what works for my audience. Podcasting is a mix of education, experimentation, and persistence. The more you commit to providing value, the more your audience will grow and engage.

► Where can we learn more about you & your podcasts?

You can learn more about me, my coaching, and my podcast, Driven by Health, through several channels. My main website is www.thecalltorise.com, where you can find information about my 100-day transformation program for men, coaching services, and links to all podcast episodes.

The podcast is available on all major platforms, including Apple Podcasts, Spotify, and Google Podcasts, and you can find links to each episode on the website.

I also share updates, tips, and behind-the-scenes content on social media. You can follow me on Instagram at @coachbrianparana, LinkedIn at https://www.linkedin.com/in/coachbrianparana/ and Facebook at https://www.facebook.com/coachbrianparana. These platforms are a great way to connect, ask questions, and stay updated on new episodes and programs.

If you prefer email, you can subscribe to my newsletter on the website, which provides weekly insights, actionable health tips, and updates on upcoming podcast episodes.

For those who want to work directly with me, the website also provides information on The Call to Rise, my coaching program designed for career-driven men who want to improve their fitness, nutrition, and overall health.

All of these channels are designed to make it easy to connect, learn, and take action toward better health, higher energy, and improved performance in both personal and professional life.

Inspiring military and tech leaders to grow, serve, and lead with purpose.

Wenbin Fang — Sun, 26 Oct 2025 03:07:03 GMT

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Today Bob Fabien “Coach BZ” Zinga, the creator of Leadership & Success with Coach BZ shares their story of self-improvement podcast.

► Tell us about you and your podcast

The Leadership & Success Podcast with Coach BZ is a global leadership platform created and hosted by Bob Fabien “Coach BZ” Zinga — a U.S. Navy Information Warfare Commander, cybersecurity executive, and Maxwell Leadership Certified Coach. The show bridges the worlds of military discipline and Silicon Valley innovation to equip listeners with the mindsets, habits, and leadership tools to thrive in high-stakes environments.

Coach BZ draws on more than two decades of experience leading sailors, engineers, and executives through missions of national and enterprise importance. Through authentic storytelling, practical frameworks, and interviews with thought leaders, entrepreneurs, veterans, and global executives, the podcast explores what it truly means to lead — with integrity, service, and excellence.

Every episode is designed to educate, inspire, and challenge listeners to lead with purpose and resilience — whether they’re commanding a Navy cyber team, managing a startup, or stepping into their first leadership role. The show emphasizes servant leadership, emotional intelligence, personal growth, and technological fluency in the AI-driven era.

Our audience includes aspiring and current leaders from both the public and private sectors: Naval Junior Officers, cybersecurity professionals, founders, managers, and students of leadership who want to transform influence into impact. With over 400 episodes and 5,000 downloads, the podcast reaches listeners in the U.S., Brazil, India, and Spain — available in 24 languages.

At its core, the Leadership & Success Podcast is more than a show; it’s a movement — uniting a global community of lifelong learners who believe, as Dr. John C. Maxwell said, that everything rises and falls on leadership.

► Why & how did you start this podcast?

I started the Leadership & Success Podcast with Coach BZ in November 2021 as an extension of my lifelong mission to help others lead with purpose and achieve excellence. As a U.S. Navy Information Warfare Commander and cybersecurity executive, I’ve seen firsthand how strong leadership — or the lack of it — can change the trajectory of lives, missions, and organizations. I wanted to create a space where lessons from the Navy, Silicon Valley, and the global leadership community could meet, inspire, and multiply.

Podcasting became the natural medium. I’ve always believed in the power of storytelling — the way a single conversation can reach thousands of people at once and spark meaningful change. I personally listen to several leadership and personal development podcasts such as The Maxwell Leadership Podcast, The Ed Mylett Show, and The Tony Robbins Podcast. I wanted to bring that same caliber of insight but with my own unique perspective — connecting the discipline of military leadership with the innovation of the tech world.

My initial goal was simple: to mentor and multiply leaders. I wanted to give back to the next generation of Naval Officers, cybersecurity professionals, and entrepreneurs who aspire to lead teams, companies, and missions of consequence. The podcast became a mentorship platform without borders — where anyone, anywhere, could learn, reflect, and grow.

I began planning the show in late 2021, outlining the first series of episodes around leadership, resilience, and cybersecurity. It took roughly a month from concept to launch before I released Episode 1: “Endpoint Security Best Practices.” From that moment, I was hooked — and what started as a small personal project has now grown to over 400 episodes, a global audience in 24 languages, and a thriving community of leaders united by one mission: to lead and serve with excellence.

► How’d you find the time and funding to do this podcast?

Like most passion projects, the Leadership & Success Podcast with Coach BZ began with a simple commitment: to make time for what truly matters. As a full-time cybersecurity executive and U.S. Navy Information Warfare Commander, my schedule is intense — but I view leadership development as a duty, not a hobby. The podcast is my way of multiplying the lessons I’ve learned over two decades in uniform and in boardrooms, so I carve out time early in the morning, late at night, or during weekends to record, edit, and engage with my audience.

I release new episodes weekly, often multiple times per week when we have special guest features or AI recap sessions. Each episode typically takes between 4 to 8 hours to plan, record, edit, and promote, depending on the complexity and format. Long-form interviews or masterclass-style discussions require coordination, research, and scripting — while shorter “AI RECAP” highlight episodes are more streamlined and produced with the help of AI tools.

Funding the podcast has always been a personal investment. I self-fund all aspects — from hosting and equipment to marketing and dubbing. My current expenses include hosting through Podbean, software for editing and transcription, AI dubbing for multi-language distribution, and social media scheduling via Metricool. In total, it costs a few hundred dollars a month, but I view it as an investment in impact rather than a cost.

I don’t rely on sponsors; instead, I rely on purpose. The reward is hearing from Naval officers, cybersecurity analysts, and entrepreneurs who’ve said the podcast inspired them to lead differently or pursue command. That’s what makes every late night and early morning worth it. Leadership is about service — and this podcast is one of the most fulfilling ways I get to serve others.

► What do you gain from podcasting?

Podcasting has given me far more than I ever expected — not just an audience, but a global community of leaders who believe in growth, integrity, and service. I launched The Leadership & Success Podcast with Coach BZ to share lessons learned from my military and cybersecurity journey, but it’s become a powerful platform for connection, influence, and lifelong learning.

I currently self-fund the show and do not take sponsorships. From the beginning, I wanted the freedom to feature guests and topics that truly align with my mission — servant leadership, personal development, and ethical innovation — without being constrained by external interests. However, I’ve been approached by several leadership platforms, universities, and tech firms interested in potential collaboration or sponsored episodes, so that may evolve in the future.

The show now averages over 5,000 total downloads and continues to grow month over month, especially with the addition of multi-language dubbing across 24 languages and an expanded audience in the U.S., Brazil, India, and Spain. While I’ve never chased metrics, I’m humbled by how organically the podcast has reached thousands of leaders across continents.

The real return on investment has been the relationships, visibility, and influence it’s created. Through the podcast, I’ve formed meaningful friendships with global leaders, authors, and innovators — from Navy captains to Fortune 500 executives — and built bridges between the worlds of military service and Silicon Valley. It also opened doors professionally, leading to speaking engagements, collaborations, and leadership panels like the RSA Conference and Ortus Club executive roundtables.

But most importantly, podcasting keeps me learning. Every conversation challenges my thinking, sharpens my leadership philosophy, and reminds me that leadership is not about titles — it’s about transformation. That’s the greatest reward of all.

► How does your podcasting process look like?

My podcasting process is a disciplined yet creative operation — much like running a mission. As both a Navy Commander and cybersecurity executive, I value precision and preparation, and that mindset shapes every step of The Leadership & Success Podcast with Coach BZ.

Tools & Setup:
I record from a professional home studio using a Shure MV7 dynamic microphone, a Rode PSA1 arm, and an audio interface connected to my MacBook Pro. For software, I rely on Audacity and Descript for editing, Podbean for hosting and analytics, and Metricool for content scheduling across LinkedIn, YouTube, and X/Twitter. For remote interviews, I use Zoom for HD recording, occasionally enhanced with Riverside.fm for higher-quality audio. I also leverage AI-powered dubbing tools to translate and localize episodes into 24+ languages for international audiences.

Guest Selection:
I feature a mix of global leaders — CEOs, CISOs, founders, authors, military officers, and leadership coaches. Most guests come through my professional network of 30,000+ LinkedIn connections, referrals from previous guests, and my FITS (Friends in the Spotlight) series. I intentionally seek diverse voices — leaders from underrepresented communities, veterans, and women in tech — to ensure that every listener can see themselves reflected in the stories shared.

Preparation Process:
Each episode begins with research. My team and I review the guest’s professional background, leadership philosophy, and latest initiatives. I design custom interview questions tailored to their journey — focusing on leadership, resilience, purpose, and innovation. I always prepare three core themes: (1) their story, (2) their struggles, and (3) their success lessons for others.

Recording & Production:
Most interviews are conducted live via Zoom, though I also record in-person sessions during major conferences like RSA or local leadership summits. After recording, editing and post-production take about 4–6 hours per episode to ensure top-tier sound quality and flow.

► How do you market your show?

Marketing The Leadership & Success Podcast with Coach BZ has always been about one thing: connection. I focus on building authentic relationships and delivering consistent, high-value content that resonates with my global audience of military and tech professionals, rather than just chasing numbers.

Listener Discovery:
Most listeners find the show through LinkedIn, where I’m ranked as the #1 U.S. Content Creator for #GlobalLeaders. Each new episode is shared across my network of 33,000+ followers, often accompanied by video clips, leadership insights, and AI-powered highlight reels. The podcast is distributed through Podbean, which syndicates episodes to all major platforms — including Spotify, Apple Podcasts, Google Podcasts, Amazon Music, and YouTube. Based on Podbean analytics, approximately 45% of listeners come from Spotify, 30% from Apple Podcasts, 15% from YouTube, and the remaining 10% from embedded links shared via LinkedIn, newsletters, and my website.

Marketing Channels:
LinkedIn remains my strongest marketing channel — not just because of reach, but because it’s where my target audience lives: military officers, cybersecurity executives, and leadership-minded professionals. I also cross-promote through:

My professional website (bobfabienzinga.com)
The “LEAD: Leadership, Excellence & Accountability Devotion” newsletter
X/Twitter, YouTube Shorts, and Instagram Reels for 60-second video highlights
Metricool, which automates posting and analytics tracking across platforms
AI-generated multilingual dubbing, allowing reach in 24 languages including Portuguese, Spanish, and Hindi

Engagement Strategy:
I treat every post as a conversation. Each episode ends with a question or leadership challenge for my audience — inviting reflection, comments, and sharing. I also feature listener stories, quotes, and testimonials to foster a sense of community.

► What advice would you share with aspiring (new) podcasters?

My biggest advice to aspiring podcasters is simple: start with purpose, not perfection. Your “why” will carry you through every late night, technical glitch, and moment of doubt far more than your equipment ever will.

When I began The Leadership & Success Podcast with Coach BZ, I didn’t have a production team or a huge budget — just a clear mission: to serve and multiply leaders through stories that inspire growth. I’ve since learned that consistency and authenticity matter far more than fancy intros or expensive gear. Listeners connect with your voice, your passion, and your message — not your microphone brand.

Here are a few lessons I’ve learned along the way:

Done is better than perfect. Your first episode won’t be flawless — and that’s okay. Progress happens through iteration, not hesitation.
Serve before you sell. Create value for your audience before thinking about sponsorship or monetization. When you focus on impact, influence naturally follows.
Plan, but stay flexible. Structure your content, but allow for organic moments — the best insights often come from unexpected turns in the conversation.
Build relationships, not just downloads. Your network is your most powerful amplifier. Guests, listeners, and fellow podcasters can become lifelong allies if you nurture those connections.
Keep learning. Podcasting is a leadership exercise in itself — communication, empathy, and continuous growth all matter.

Resources that helped me:

The Podcast Host (blog and YouTube) — for equipment, editing, and format tips.
Buzzsprout Podcasting 101 — an excellent starter guide for beginners.
The School of Podcasting by Dave Jackson — practical, step-by-step strategies.
The Maxwell Leadership Podcast — a great example of purpose-driven content.
Books like Start with Why by Simon Sinek and Talk Like TED by Carmine Gallo — to refine your storytelling and message clarity.

► Where can we learn more about you & your podcasts?

You can learn more about me and The Leadership & Success Podcast with Coach BZ through my professional platforms and social channels dedicated to empowering leaders in both the military and technology sectors. My digital presence is built around the mission of helping others lead with integrity, service, and excellence — from the war room to the boardroom.

🌐 Official Website:

https://bobfabienzinga.com

— Learn more about my leadership philosophy, keynote speaking, publications, and coaching services.

🎙️ Podcast Platform:

https://www.leadershipandsuccesspodcast.com

— Listen to every episode, read show notes, and access AI recap editions in multiple languages.

🔗 Linktree (All Platforms):
https://linktr.ee/bobfabienzinga — Central hub for all social links, event sign-ups, newsletters, and latest podcast updates.

💼 LinkedIn:
https://www.linkedin.com/in/bobfabienzinga/ — Where I share daily leadership insights, podcast episodes, and mentor discussions with my global network of over 33,000 professionals.

📺 YouTube Channel:
https://www.youtube.com/@LeadershipandSuccessPodcast — Watch full-length interviews, highlight clips, and AI recap episodes.

🐦 X/Twitter:
@BobFabienZinga — Quick insights, event news, and leadership reflections.

📧 Email Contact:
info@bobfabienzinga.com — For guest inquiries, collaborations, speaking engagements, or sponsorship discussions.

✨ For those who wish to support the show’s mission — producing multi-language leadership content and mentoring emerging leaders worldwide — donation and subscription options are available through the podcast’s main site and Linktree.

Ultimately, The Leadership & Success Podcast is not just a show — it’s a global movement dedicated to helping people everywhere learn, grow, and lead with purpose.

Meredyth with a Why Real talks with experts who bring truth, depth, and humanity to big topics—revealing how their insights chan

Wenbin Fang — Tue, 21 Oct 2025 17:00:22 GMT

Today Meredyth Willits, the creator of TIKTok FAMOUS™: The Stories Behind the Scroll shares her story of Society & Culture podcast.

► Tell us about you and your podcast

Hosted by Meredyth Willits—life coach, digital creator, and intuitive storyteller with over 1.2 million followers across TikTok, Instagram, Facebook, and YouTube—TikTok FAMOUS™ goes beyond the viral clips to reveal the real people, passions, and purpose behind today’s most influential creators.

This isn’t just another social media podcast—it’s a long-form connection with the creators and influencers audiences already love on TikTok. Each episode offers a deep, honest look into their journeys: the moments that changed everything, the lessons behind the fame, and the humanity that keeps them grounded. Meredyth’s intuitive curiosity and ability to hold space for truth allow guests to share openly, trusting her to tell their stories with care and authenticity.

In just 20 episodes, TikTok FAMOUS™ has already risen into the top 10% of podcasts globally, a testament to the power of storytelling, trust, and genuine conversation. From viral comedians and motivational voices to musicians, entrepreneurs, and everyday visionaries, each guest brings a unique perspective on creativity, vulnerability, and connection in the digital age.

Listeners come for the creators they adore—but stay for the insight, inspiration, and emotional depth that Meredyth brings to every dialogue. TikTok FAMOUS™ isn’t about algorithms or analytics; it’s about the stories that remind us we’re all more than what we post.

Whether you’re a creator, a fan, or simply curious about what drives people to share their lives online, TikTok FAMOUS™ offers a behind-the-scenes look at the new generation of digital storytelling—and the people shaping culture, one TikTok at a time.

✨ Fame fades. Connection doesn’t.

► Why & how did you start this podcast?

Podcasting was a natural next step for me. After creating Meredyth with a Why and growing a following of over 600,000 on TikTok (and more than 1.2 million across platforms), I wanted to deepen the kind of connection that social media alone can’t fully hold. I’ve built incredible relationships with creators and influencers through the platform, and TikTok FAMOUS™ became the perfect space to take those conversations further—to explore the why behind their success, creativity, and influence. I love podcasts that mix inspiration and strategy, like Gary Vee’s, as well as long-form storytelling shows that pull back the curtain on human behavior. That blend of real talk and real life is exactly what I wanted to bring to this show.

My motivation for TikTok FAMOUS™ came from wanting to bridge the gap between viral content and real human connection. We scroll past these creators every day, laugh with them, learn from them, and feel like we know them—but we rarely get to hear their stories in full. My goal was to create a long-format space where listeners could connect with their favorite TikTokers on a deeper level. I wanted to give creators the opportunity to share the truth behind the fame—the highs, lows, and lessons that come with building something online. Many of these guests trust me because I come from their world. They know I understand what it means to grow on social, to be vulnerable publicly, and to lead with authenticity.

I launched TikTok FAMOUS™ in 2024 as a passion project, and within just 20 episodes, it ranked in the top 10% of podcasts globally. From concept to launch, it took a few months of careful planning—developing the format, choosing guests, and setting the tone for meaningful, emotionally resonant interviews. Every episode is a reflection of my belief that fame fades, but human connection doesn’t.

► How’d you find the time and funding to do this podcast?

TikTok FAMOUS™ releases new episodes once a week, giving listeners a consistent rhythm of inspiration, laughter, and real connection with their favorite creators. Each episode takes time to produce because I’m intentional about the guests I bring on and the stories we tell. I carefully research each creator’s background, content style, and personal journey to craft conversations that go deeper than “how did you go viral?” It’s about revealing the person behind the platform—the creative process, the vulnerability, and the truth about what it takes to build a life online. From start to finish, an episode can take anywhere from several days to a week to fully prepare, record, and finalize.

I’m able to fit podcasting into my schedule because it’s a natural extension of what I already do as a life coach and content creator. Both roles are rooted in connection, curiosity, and storytelling. Recording interviews doesn’t feel like a side project—it feels like another way of doing what I love most: helping people feel seen, heard, and inspired. I typically record in blocks, planning sessions around my coaching work and social content schedule so everything flows together.

Right now, I self-fund the podcast, investing in production, editing tools, hosting, and guest management. My primary ongoing expense is $125 per month for show notes, which helps ensure that each episode is captured with professionalism and clarity. Everything else—from preparation to promotion—is done by me, with intention and care.

While TikTok FAMOUS™ is independently produced, I’m open to aligned sponsorships or partnerships that would help expand marketing, improve audio quality, and amplify the reach of the show. Every episode is made with heart and purpose, and that personal investment is exactly what makes it special.

► What do you gain from podcasting?

I’m actively seeking sponsors and brand partners for TikTok FAMOUS™! The show is fully self-funded right now, with no outside revenue yet, but I’m ready to collaborate with companies and brands that align with our mission of storytelling, authenticity, and connection.

I haven’t had a first sponsorship yet, but the podcast is already in the top 10% globally after just 20 episodes, which makes it a powerful platform for creators and brands to reach a deeply engaged audience.

Podcasting has opened incredible doors—it’s helped me build meaningful relationships with creators, expand my reach across social media, and grow genuine trust with my 1.2 million followers. I’m excited to bring sponsors into that ecosystem—to create mutually beneficial partnerships that amplify both the show and the brands that support it.

► How does your podcasting process look like?

I record TikTok FAMOUS™ using a Blue Yeti microphone, earpiece, and my MacBook, recording virtually through StreamYard for clean, high-quality sound and video. All of my guests come directly through my personal connections on social media—people I’ve met, collaborated with, or been inspired by through TikTok and other platforms. These relationships make every conversation feel authentic and grounded in real connection.

To prepare, I spend time researching each guest’s content and story to understand their creative journey. I write guiding questions but allow the conversation to unfold naturally so it feels personal and organic. Every episode is recorded virtually via StreamYard, creating a comfortable, conversational environment where guests can share their truth, creativity, and the human story behind their TikTok fame.

► How do you market your show?

TikTok FAMOUS™ is available on all major podcast platforms, including Apple Podcasts, Spotify, Google Podcasts, and Amazon Music. The majority of listeners find the show through Apple Podcasts and Spotify, driven by the strong, organic reach of my social media community and the incredible creators who appear on the show. With over 1.2 million followers across TikTok, Instagram, Facebook, and YouTube, my audience is already deeply connected to the world of digital storytelling—and they follow their favorite creators straight into the podcast space.

Each episode naturally attracts new listeners because my guests actively promote their interviews to their own audiences. This collaboration allows fans to experience a different, more personal side of the creators they love. These cross-promotions have become one of the most powerful growth engines for the show, fueling a steady stream of new listeners through trust and authenticity.

My most effective marketing channels are TikTok and Instagram, where I share clips, sound bites, and behind-the-scenes moments that capture the heart of each interview. The show is also featured on YouTube Shorts and Instagram Stories, often reshared by guests themselves.

In short, TikTok FAMOUS™ grows through community, connection, and collaboration—just like the platform that inspired it.

► What advice would you share with aspiring (new) podcasters?

Podcasting has taught me that curiosity is everything. Being genuinely curious about people—their stories, their struggles, and their breakthroughs—is what gives each conversation life. The most powerful moments don’t come from perfectly crafted questions, but from being fully present. I’ve learned that no matter how well-prepared I am, the real magic happens when I listen deeply and follow where the conversation naturally wants to go.

You have to be passionate about your topics, because listeners can feel authenticity. If you’re not truly engaged, the interview will fall flat. When I’m excited, inspired, or emotionally moved by a guest’s work, that energy translates directly to the audience. I’ve also learned to release control—to allow space for silence, emotion, and real human connection rather than rushing to the next question. Some of my most memorable episodes have come from moments I didn’t plan, but simply allowed.

Another key lesson has been the importance of asking the hard questions—the ones the audience is thinking but might not voice. It’s not about being provocative; it’s about being honest. People come to TikTok FAMOUS™ because they want truth, not polish. When you hold that level of integrity and openness, the audience trusts you to take them deeper.

🎧 Helpful Podcasting Resources
When I first started, I worked with a podcast production company that guided me through the early stages—everything from finding the right intro music to clarifying the show’s direction and message. That initial support was invaluable, helping me establish a strong foundation and professional sound. Beyond that, most of my growth has come from experience—learning what feels authentic, experimenting with flow, and staying curious.

Ultimately, podcasting is like life: it works best when you’re curious, grounded, and willing to listen.

► Where can we learn more about you & your podcasts?

Website: MeredythWillits.com
Instagram: @meredyth_willits
Facebook: Meredyth Willits
TikTok: @meredyth_with_a_why
YouTube: @meredythwillits
Email: MeredythWillits@gmail.com

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