A podcast about trailers, entertainment, and media hosted by two best frenemies.
"I mainly learned from YouTube tutorials when I needed to know the basics of distribution."
Today Bryan & Brian, the creators of Trailer Therapy share their story of TV & Film podcast.
► Tell us about you and your podcast
Bryan Nyugen and I work for competing trailer music companies yet we became best buds over the past few years. We chat over messenger every day about trailers, music, games, and media so we felt that we could benefit people by starting a podcast about the trailer industry.
Each episode starts with us catching up with each other on things we did in the previous week, any games or films we're enjoying, etc. Then we break down 2-4 trailers that were released since the last episode. And finally we spend 30 min or so discussing a topic related to the industry - history, skills and techniques for composing, longevity and tough skin, customs and remixes, etc.
Our listeners are primarily trailer music composers and people who work in the entertainment marketing industry, but we also have a number of listeners who are just interested in the art form.
► Why & how did you start this podcast?
Bryan and I had joked about doing a podcast for months. We both listen to a lot of podcasts. As trailer music producers and publishers, we also enjoy mentoring and sharing our knowledge and experience with trailer music composers, especially those new to the industry.
Our primary goal with starting Trailer Therapy was to just have fun and see if we could do an hour a week podcast talking about trailers and trailer music, while also keeping it conversational.
We recorded our first episode on Sept 29 and released it the next morning. We were really amazed by the amount of listening we had right out of the gates. The trailer industry is a very small, yet diverse community and is wonderful to be a part of.
► How'd you find the time and funding to do this podcast?
We release a new episode every week, trying to keep to a Monday morning release schedule. We typically record Sunday night and I edit the podcast that evening and prep it for release after midnight.
Bryan and I are both very busy with trailer music and it's not unusual to get a request for custom music with just a few hours turnaround time. We do our best to deliver the episodes every week as people constantly tell us how much they enjoy the podcast and how informative it is to them.
We spend around $50 a month on hosting, editing, etc. It's 100% self-funded.
► What do you gain from podcasting?
We're not interested in monetizing Trailer Therapy. This is just a conversational look at the trailer industry where we share our knowledge and insights.
While not financially rewarding, we do meet and interact with new composers and members of the client side of the industry such as editors, producers, and creative directors. We don't mind sharing our insight as we know that a high tide raises all ships. The more we can help composers, the better their music will be, and the better the trailers will be, keeping budgets healthy and everyone in work.
► How does your podcasting process look like?
Coming from music backgrounds we have all the best software and sound plugins. Then it was just a matter of buying quality podcasting microphones - I use a Shure SM7B running into a Universal Audio interface. We record most episodes with Riverside and I edit the raw WAV files in Logic Pro.
We work off an outline every week where we list out the new trailers we're going to talk about as well as notes about the main topic of the episode. We don't often have guests, but we do get written quotes from notable trailer editors, music supervisors, etc that we read pertaining to the weekly topic. At some point we may have guests, but not as an interview format, rather as an additional expert on a topic that we would all discuss.
► How do you market your show?
Social media has been our best promotion tool. Bryan and I know hundreds of composers and members of the trailer industry, so it was easy to find out primary audience without spending on marketing. Bryan does a weekly episode graphic that we post on Monday morning along with links to the episode.
► What advice would you share with aspiring (new) podcasters?
We still have a lot to learn. We've only released 10 episodes to date. I mainly learned from YouTube tutorials when I needed to know the basics of distribution.
► Where can we learn more about you & your podcasts?
We have a website at www.trailertherapypod.com and accept emails via help@trailertherapypod.com. We're also on most social media and can be found by looking up the Trailer Therapy Podcast.