Business Growth Accelerator, Hall of Fame speaker, and AI strategist helping companies grow faster and smarter.
"Too many people spend months choosing equipment, designing artwork, or overthinking their launch."
Today Ford Saeks, the creator of FORDIFY LIVE: The Business Growth Show with Ford Saeks shares his story of marketing podcast.
► Tell us about you and your podcast
I’m Ford Saeks, CEO of Prime Concepts Group, Hall of Fame Keynote Speaker (CPAE), Business Growth Accelerator, bestselling author, entrepreneur, and AI strategist. Over the past three decades, I’ve built multiple companies, earned three U.S. patents, generated more than $1 billion in sales for clients, and delivered more than 2,500 presentations worldwide.
I host FORDIFY LIVE: The Business Growth Show, where I interview entrepreneurs, CEOs, authors, innovators, and thought leaders who are shaping the future of business. We explore practical strategies for growth, marketing, sales, leadership, customer experience, and AI, with every conversation focused on actionable insights instead of hype.
As a podcast guest, I bring the same energy and value. I share compelling business stories, hard-earned lessons from building and scaling companies, practical AI strategies that leaders can implement immediately, and proven frameworks that help audiences become more relevant, more visible, and more profitable. My goal is to leave listeners with fresh ideas, memorable examples, and actionable takeaways they can put to work immediately.
► Why & how did you start this podcast?
I’ve always believed that one great conversation can change the direction of a business or even a career. That’s why I started FORDIFY LIVE. After spending years speaking on stages around the world, I realized some of the most valuable insights happen before and after the keynote, when successful people share the stories, lessons, and decisions that rarely make it into a presentation.
The podcast gave me a way to capture those conversations and make them available to a much wider audience. Rather than interviewing people about what they do, I’m interested in how they think, how they solve problems, what they’ve learned from failure, and what they’re seeing around the corner. Those are the conversations I enjoy most.
I listen to podcasts regularly, especially those featuring entrepreneurs, business leaders, innovators, and experts who challenge conventional thinking. I don’t want FORDIFY LIVE to be another interview show. I want every episode to leave listeners with at least one idea they can use to grow their business, improve their performance, or see an opportunity they hadn’t considered before.
The show has naturally evolved alongside my work. Today, many conversations explore AI, business growth, marketing, leadership, and innovation because those are the topics leaders are wrestling with every day. Whether I’m interviewing a CEO, bestselling author, or industry expert, my goal is always the same: ask better questions, uncover practical insights, and create a conversation that’s worth sharing.
► How’d you find the time and funding to do this podcast?
The podcast is a strategic part of my business, not a side project. Every episode gives me the opportunity to have meaningful conversations with remarkable people while creating valuable content that serves my audience long after the recording ends. It’s one of the highest-leverage activities I do because a single interview can become a podcast episode, video, blog post, social content, and a long-term business asset.
We typically release one episode each week, although we’ll occasionally publish more when we have a series of exceptional interviews. A typical episode takes about an hour to record, with a few additional hours for editing, graphics, publishing, and promotion. Fortunately, I have a great team that handles much of the production so I can focus on the conversation.
The podcast is self-funded as part of our marketing and content strategy. We invest in professional audio and video equipment, editing, hosting, and distribution because we believe quality matters. Rather than looking at podcasting as an expense, I see it as an investment in building relationships, sharing valuable ideas, and creating evergreen content that continues to deliver value for years.
For me, the biggest return isn’t measured by downloads alone. It’s the relationships I’ve built, the opportunities that come from meaningful conversations, and the impact the show has on listeners who take an idea from an episode and put it into action.
► What do you gain from podcasting?
The biggest benefit of podcasting isn’t advertising revenue. It’s the relationships, insights, and opportunities that come from having meaningful conversations with accomplished people. I’ve had the privilege of interviewing CEOs, bestselling authors, Hall of Fame speakers, entrepreneurs, and innovators, and every conversation leaves me with a new perspective that I can apply in my own business and share with others.
I don’t build the show around sponsorships. My business is built on speaking, consulting, AI implementation, and strategic growth services, so the podcast serves as a credibility builder and a way to reach people who value practical business insights. If the right sponsor aligns with my audience and delivers genuine value, I’m open to those conversations, but I’m careful to protect the integrity of the show.
Podcasting has also expanded my professional network in ways I never anticipated. Many guests become friends, clients, referral partners, or future collaborators. Others introduce me to people I might never have met otherwise. It’s become one of the most enjoyable ways to learn from exceptional leaders while creating content that continues to educate and inspire long after the interview ends.
For anyone considering starting a podcast, my advice is simple: don’t focus on downloads first. Focus on creating conversations worth listening to. If you consistently deliver value, the audience, opportunities, and business results tend to follow.
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► How does your podcasting process look like?
My process is designed to keep the technology in the background so the conversation can take center stage. I use professional cameras, microphones, lighting, and production software to produce high-quality audio and video, but I don’t obsess over the gear. Great content always beats perfect production.
Most of my interviews are recorded remotely using professional video conferencing tools, although I also record in person whenever the opportunity presents itself. Recording remotely allows me to interview remarkable guests from around the world without sacrificing quality.
Guest selection is intentional. I invite CEOs, entrepreneurs, bestselling authors, keynote speakers, AI innovators, and business leaders who have real-world experience and practical insights to share. I’m looking for people who have done something interesting, solved meaningful problems, or have a perspective my audience can immediately benefit from.
Before every interview, I research the guest, review their latest work, and identify the topics that will create the most value for listeners. Rather than following a rigid script, I prepare a framework that allows the conversation to evolve naturally. Some of the best moments come from asking a follow-up question that wasn’t on the list.
After recording, my team handles editing, graphics, publishing, show notes, and distribution across multiple platforms. That allows me to stay focused on what I enjoy most: having authentic conversations that uncover ideas, stories, and strategies people can actually use.
► How do you market your show?
I practice what I teach. Every episode is treated as a content asset, not just a podcast. We repurpose each interview into short video clips, articles, social media posts, email content, and searchable web pages so the conversation continues to generate value long after it’s published.
Listeners discover the show through multiple channels, including Apple Podcasts, Spotify, YouTube, Listen Notes, Google Search, AI search engines, social media, email, and referrals. We also optimize our content so it’s more discoverable in both traditional search and AI-powered search, since that’s increasingly how people find information today.
The most effective marketing channel has been creating valuable content that people naturally want to share. We complement that with our email list, LinkedIn, YouTube, strategic partnerships, guest promotion, and speaking engagements. When guests share their episodes with their audiences, it expands our reach and introduces the show to new listeners.
I’ve never believed in publishing an episode and hoping people find it. Every interview deserves a promotion strategy. By distributing content across multiple platforms and formats, we reach people where they already consume information while extending the lifespan and impact of every conversation. That’s the same strategy I recommend to my clients, and it’s worked well for our show.
► What advice would you share with aspiring (new) podcasters?
If you’re thinking about starting a podcast, my advice is simple: stop waiting for perfection and start creating. Too many people spend months choosing equipment, designing artwork, or overthinking their launch. Your first episodes won’t be your best, and that’s okay. The only way to become a great interviewer or storyteller is by doing the work.
Focus on delivering value, not chasing downloads. Every episode should answer an important question, solve a problem, or introduce your audience to an idea they can use. If you consistently help people, your audience will grow.
One lesson that surprised me is that the relationships you build are often more valuable than the audience you build. Podcasting has opened doors to friendships, strategic partnerships, speaking opportunities, and business relationships that never would have happened otherwise.
Another lesson is to think beyond the podcast itself. Every interview is intellectual property. Turn it into video clips, articles, newsletters, social posts, quotes, and AI-search-optimized content. One conversation can fuel your marketing for weeks if you have the right process.
Finally, be genuinely curious. The best hosts aren’t trying to impress their guests. They’re trying to uncover insights that will benefit their audience. Ask thoughtful questions, listen more than you talk, and don’t be afraid to go off script when the conversation gets interesting. Those are usually the moments people remember most.
► Where can we learn more about you & your podcasts?
You can learn more about me and my work at:
• Website: https://ProfitRichResults.com
• Podcast & Show: https://Fordify.tv
• Business & AI Services: https://PrimeConcepts.com
• LinkedIn: https://www.linkedin.com/in/fordsaeks
• YouTube: https://www.youtube.com/@FordSaeks
• X: https://x.com/fordsaeks
• Facebook: https://www.facebook.com/fordsaeks
• Instagram: https://www.instagram.com/fordsaeks
If you’re looking for a podcast guest who can deliver practical insights on AI, business growth, marketing, sales, customer experience, entrepreneurship, franchising, leadership, or innovation, I’d love to connect. My goal is always to provide actionable ideas, engaging stories, and memorable conversations that create real value for your audience.
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