Conversations with passionate people whose stories spark interest and motivation in your life.
"Starting a podcast can seem daunting because you see what other podcasters are doing and it is a lot, but you don't have to do everything they are doing."
Today Tyler Brunner, the creator of Beyond The Broadcast shares his story of Society & Culture podcast.
► Tell us about you and your podcast
I am a seven year veteran of radio broadcasting who's getting back into podcasting for the first time in many years. My podcast talks with passionate people from all kinds of career and life paths. I've talked with pro wrestlers, marketing experts, radio hosts, and more. While having meaningful conversations with my guests, I try to pull out bits of advice or information that any listener can use in their careers and lives. While in the beginning stages of this podcast, I'm experimenting with different types of episodes, not just interviews, to see what works when it comes to giving advice to those who need it.
► Why & how did you start this podcast?
I started this podcast because I had missed being behind a microphone and talking to listeners. In the beginning, this podcast was going to be all about sports, but I then realized how deep my network of connections is and that it's more than just sports people. I turned my attention to having conversations with passionate people from all different kinds of careers to talk more about their jobs, what motivates them, and what skills they have acquired that other people can use in their lives. I also just love talking to people that I find interesting, like pro wrestlers, TV personalities, etc that just have an interesting story to tell. While pulling out pieces of knowledge from each of my guests is great, I enjoy having great conversations with each of my guests that my listeners will enjoy too.
► How'd you find the time and funding to do this podcast?
Finding the time to juggle a podcast, a full time job, and spending time with friends and family is not easy, but I've been fortunate enough to be able to hone my skills in video editing and audio producing over a seven year span where once I got most of the post-production things set up like a template, I just drag, drop, and make a few edits. Time management is a huge part of my life now, so I take 2-ish hours every other day to edit, find short form content to splice together, and do some of the social media marketing. I do fund this podcast myself. I had much of the equipment already (mic, computer, Adobe subscription) so all I had to do was press record and just start making it. That was the hardest part was just starting. I knew it wasn't going to be exactly as I wanted it to be from the start, but I know over time I'll just get better at this and continue to make each episode better than the last. It's a process that I'm excited to finally be part of!
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► What do you gain from podcasting?
Right now the podcast is in its infancy, so right now it's just about getting my name out there. My hopes are to eventually make this into a second job, maybe make some money on the side. The biggest thing I'm gaining by making a podcast is really diversifying what I can do as a content creator and marketing specialist. I consume a lot of social media on a daily basis, and while I am no pro at making content, I try to take inspiration from other creators and apply that to my product. Chris Van Vliet has been a big inspiration for me recently/ It's in the way he carries himself as a professional, podcaster, and content creator.
► How does your podcasting process look like?
Each week, normally on Monday, I start thinking about who I will have on for the next episode. I'm trying to stay ahead of the game and have the next two or three guests lined up so I don't have to scramble to find that next person. I've been very fortunate to have a deep well of interesting individuals to bring on the show and talk about their journeys in life and the success they've seen. I normally email or message that person in question to set up an interview and go from there. I record all my interviews using Google Meet, a free video calling app, and OBS studio. After I record the interviews, I normally record my open and close for that episode, because then the information we just talked about is fresh in my mind and I can tease what we talk about in the episode. I normally don't edit the episode the same day I record, just because I normally take an hour out of their day and mine, and editing can take up to two hours to complete. I edit normally on Wednesdays, the video and then the audio, create graphics for the episode with a cutout of my guest, and go to social media Friday morning around 8 AM to promote the episode. It's a week's worth of work that's really awesome to be part of because it's the process you have to enjoy if you really want to get into podcasting and content creation!
► How do you market your show?
The way I promote my show is through social media, both the podcast's social channels and my personal ones. I have so many people in my life that support me and share my new episodes, and that's huge when it comes to getting new eyes and ears on the podcast. Starting new accounts from scratch is hard to do, so sharing out my new episodes to my personal accounts helps to drive traffic to the podcast and hopefully those social channels. I also put my podcast on just about every podcast platform there is, to get a diverse pool of listeners. I promote that people can listen on Spotify and Apple Podcasts the most because those are the two places where people listen to the most podcasts.
► What advice would you share with aspiring (new) podcasters?
I'd say just start. It may seem simple, but it's harder than it seems! Starting a podcast can seem daunting because you see what other podcasters are doing and it is a lot, but you don't have to do everything they are doing. Start simple by just pulling out your phone and pressing record. Whether it's a sports podcast, cooking podcast, whatever, just start and learn along the way.
The quote I love on this topic is "You don't have to be great to start, but you have to start to be great." Perfectionism is a hard goal to achieve so don't be afraid to mess up from time to time, not everything has to look like everyone else's podcast or look "perfect".
I'll also say to not be afraid of being yourself and always treat your guests with the utmost respect. They are taking 20 minutes to an hour of their day to be on your show, so make sure you're a professional, thank them as much as you can, and make them smile so they feel happy to come back for another interview.
Finally, always be a student of the podcast game and in life. Learn a new video editing skill, research new microphones, learn as much as you can about your guest, research for your episodes; always have the drive to learn. It's free, and you have all of the world's information at your fingertips, so use that information to better yourself and your product.
► Where can we learn more about you & your podcasts?
In most places, my personal handle is @TheTylerBrunner, and my DMs are open! I'm more than happy to help out my fellow podcasters and their journeys in this creative space.
Beyond The Broadcast has its own social media channels, most of which are simply Beyond The Broadcast. Threads and Instagram are @beyondthebroadcastpodcast, Facebook and TikTok are both @BeyondTheBroadcast. I'd appreciate any support to help me grow my podcast! I'm all about uplifting people in creative careers because it's not easy and it's not for everyone. So I want to do my part by giving back to the community and sparking interest in those who haven't had the spark needed to start their creative ventures!
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