Create Magic At Work® blends ancient wisdom & modern leadership. Helping leaders edgewalk instead of sleepwalk into the future.
"One of the biggest lessons I’ve learned is that consistency matters far more than perfection."
Today Amy Lynn Durham, the creator of Create Magic At Work® shares her story of management podcast.
► Tell us about you and your podcast
Amy Lynn Durham the founder of the executive coaching firm Create Magic At Work® and Magic Thread Media™, a curated boutique podcast network of conscious voices. She is an executive coach and leadership advisor who works with senior leaders and organizations navigating complex change.
Her podcast, Create Magic At Work®, explores the intersection of leadership, human development, and spiritual intelligence in modern organizations. Through conversations with visionary leaders, coaches, authors, and entrepreneurs, the show examines how leaders can navigate uncertainty, cultivate self awareness, and create workplaces that are both high performing and deeply human.
Many episodes explore themes such as transformational leadership, intuition in decision making, organizational change, and the inner work required to lead well. The show also introduces frameworks rooted in spiritual intelligence, including SQ21, the Archetypes of Change, and the Edgewalker philosophy. These perspectives help listeners understand the different ways people respond to transformation and support leaders in walking the edge into quantum leadership, where business decisions ripple outward for the greater good.
Listeners of Create Magic At Work® are leaders who want to edgewalk rather than sleepwalk through their work and life. They want to bring their full selves into the spaces they inhabit, including their spirituality through a faith neutral lens. Many are founders, coaches, and professionals seeking a deeper sense of meaning in their work and lives. They are thoughtful change agents navigating their own leadership evolution and are interested in blending strategy, psychology, and spiritual intelligence to create meaningful impact in their organizations and communities.
► Why & how did you start this podcast?
I started the Create Magic At Work® podcast in September 2021 because I saw a gap in how leadership was being discussed. Many workplace conversations focused on productivity and emotional intelligence, but rarely explored the deeper dimensions of leadership such as spiritual intelligence, intuition, and inner development. At the time, those topics still felt somewhat taboo in professional spaces.
The podcast became a way to pioneer conversations about spiritual intelligence in the workplace from a faith neutral lens. My goal was to help leaders realize that going beyond EQ is where the next evolution of leadership begins. I often describe this as the shift toward the quantum leader, someone who understands that their decisions ripple outward and influence people, organizations, and communities in profound ways.
One of the things I love most about the show is the range of perspectives guests bring to the conversation. Some of our most popular episodes feature voices from the edge of leadership thinking. Bill Kirst explored how leaders can hold onto their humanity in an AI driven world. Aaron Tabacco shared powerful insights about presence and the deeper layers of feedback and relationship in leadership. Josh Plaskoff challenged traditional ideas about the employee experience and introduced a more expansive view of quantum leadership.
At the same time, the show also makes space for more imaginative and reflective conversations. We have explored topics like dream analysis for leaders, ferocious compassion with Sandra Ingerman, and other perspectives that invite leaders to expand how they think about consciousness, creativity, and change.
Ultimately, the goal of the podcast has always been to amplify the work we do at Create Magic At Work® and help people understand how they respond to change. The conversations are designed to help listeners build the inner skills needed to make wise and compassionate decisions, even during times of great stress, while maintaining a sense of inner peace.
► How’d you find the time and funding to do this podcast?
Create Magic At Work® releases episodes weekly. The production timeline for an episode typically spans several stages including guest preparation, recording, editing, publishing, and promotion. Depending on the complexity of the conversation and post production work, it can take anywhere from several hours to a few days to move an episode from recording to release.
When the podcast first launched in 2021, I was balancing production alongside my work as an executive coach and founder of Create Magic At Work®. Like many independent podcasters, the early days involved learning the process, experimenting with formats, and building the rhythm of recording and publishing consistently.
Over time, the podcast has become a core part of my work rather than a side project. Today it sits within Magic Thread Media™, a boutique podcast network I founded to support thoughtful, conscious voices in podcasting. Through the network, we have developed a more structured production process that includes professional editing, publishing support, and promotional coordination.
Like most independent podcasts, the show initially required personal investment in hosting, editing, software, and production tools. As the podcast has grown, the focus has shifted toward building a sustainable ecosystem around the show through the network, partnerships, and related projects.
One of the most rewarding aspects of podcasting has been the incredible people I have met along the way. The show has become a gathering place for leaders who are exploring spiritual intelligence, quantum leadership, and new ways of thinking about work and life. Those conversations have been deeply energizing and have reinforced my belief that many leaders are ready to edgewalk instead of sleepwalk in their leadership.
► What do you gain from podcasting?
Podcasting has been incredibly rewarding. One of the greatest benefits has been the relationships that form through these conversations. I have had the opportunity to speak with extraordinary leaders, thinkers, and change makers from around the world who are exploring new ways of approaching leadership, human development, and the future of work.
Over the past four and a half years, the podcast has steadily grown an engaged audience. According to Listen Notes, Create Magic At Work® is currently ranked in the Top 5% of podcasts globally. That growth has come through consistent publishing, thoughtful conversations, and a focus on topics that resonate deeply with leaders who are looking for more meaning in their work and lives.
As the show has grown, new opportunities have emerged. We now collaborate with content partners who invest in producing limited mini-series within the podcast. Examples include The Magic Formula and Finding Treasures in the Trash. These partnerships allow experts with powerful ideas to reach an established audience without having to take on the heavy lift of launching and producing an entire podcast on their own.
Podcasting has also become an important platform for amplifying the work we do at Create Magic At Work® and through Magic Thread Media™, the boutique podcast network I founded. The show creates a space where conversations about spiritual intelligence, leadership, and change can happen openly in ways that traditional workplace environments often do not allow.
From a personal perspective, the learning and connection have been unmatched. Every conversation expands my thinking and introduces me to people who are exploring the edges of leadership, consciousness, and human potential. That community of thoughtful leaders is ultimately one of the most valuable things podcasting has created.
Listen411.com: Lightning-fast, Cost-effective Podcast Transcription and Summarization - Crafted with Passion by Listen Notes.
► How does your podcasting process look like?
The podcast is recorded through my Riverside studio using a Yeti microphone and headphones, with production support from the Magic Thread Media™ team. As the founder of the network, I’m fortunate to have an incredible production team that handles editing, publishing, and promotional coordination so the conversations themselves can remain the focus.
Most interviews are recorded remotely, which allows me to speak with leaders, authors, and innovators from around the world. This year I have also started experimenting with more live interview formats and in person setups, which has been exciting as the show continues to evolve.
My podcast production journey has evolved quite a bit over the years. I originally started with a very boutique virtual assistant-style podcast management setup, then moved to working with a larger podcast management company, and later joined the People Forward Network. Those experiences taught me a great deal about the industry and ultimately inspired me to launch my own network, Magic Thread Media™, which now supports the production and growth of multiple shows.
Guests come to the podcast in a variety of ways. Many emerge naturally through conversations I am already having with fascinating people. I scored highly in the Edgewalker skill of Connecting, so I often find myself in deep conversations with someone and thinking, “You have to come on the show and share this.” I also occasionally explore guest opportunities through PR firms and reach out directly to people whose work I am genuinely curious about.
Preparation for each episode is intentionally light. I review the guest’s work and keep the thread of spiritual intelligence and quantum leadership in mind, but the goal is always an organic conversation rather than a scripted interview. The most meaningful moments tend to emerge when the dialogue unfolds naturally.
Looking ahead, I’m excited about expanding into live events and recordings through Magic Thread Media as the network continues to grow.
► How do you market your show?
Marketing for Create Magic At Work® has evolved alongside the podcast itself. The show is distributed across all major podcast platforms including Apple Podcasts, Spotify, and other listening apps where many listeners naturally discover new podcasts through search, recommendations, and algorithmic suggestions.
A significant portion of listeners find the show through podcast platforms themselves, while others discover it through social media, guest sharing, and word of mouth. Because many guests bring their own communities into the conversation, each episode has the potential to reach new audiences organically.
Email has also been an important channel. Through the Create Magic At Work® newsletter and community, I share new episodes, highlights from conversations, and ideas related to leadership, spiritual intelligence, and navigating change.
Social media platforms such as LinkedIn, YouTube, and Instagram help extend the life of each episode. Clips, quotes, and reflections from the conversations often spark additional discussion with leaders and professionals who resonate with the ideas being explored on the show.
Another important growth channel has been the network effect created through Magic Thread Media™, the boutique podcast network I founded. The network brings together conscious voices across different categories, allowing listeners to discover new perspectives and conversations while each show maintains its own unique focus and creative direction.
Ultimately, the most effective form of marketing has been the conversations themselves. When an episode resonates deeply, listeners share it with colleagues and friends, which continues to grow the community around the podcast.
► What advice would you share with aspiring (new) podcasters?
One of the biggest lessons I’ve learned is that consistency matters far more than perfection. Many aspiring podcasters spend months worrying about equipment, branding, or having the perfect launch strategy. What actually builds a show is showing up consistently and creating meaningful conversations over time.
Another lesson is that podcasting is much more relational than people expect. Some of the most powerful opportunities have come from the relationships that form through conversations with guests and listeners. Podcasting creates a unique space for thoughtful dialogue, and those connections often lead to collaborations, friendships, and new ideas.
I would also encourage new podcasters to think about the long term vision for their show. A podcast can be much more than a content channel. It can become part of a larger ecosystem that supports your work, your community, or the ideas you care about bringing into the world.
From a practical standpoint, it helps to keep the production process simple in the beginning. Start with reliable recording tools, focus on clear audio, and prioritize authentic conversations over complicated production. One of the reasons I launched Magic Thread Media is to help thoughtful voices launch and grow their shows without having to navigate the entire production process alone. We also incorporate voice and presence coaching for hosts and guests to help create an environment where your presence and insights are amplified.
Finally, choose topics and conversations that genuinely excite your curiosity. Listeners can tell when a host is truly interested in the dialogue unfolding in front of them. That curiosity and authenticity are often what keep people coming back.
Over time, podcasting becomes a remarkable learning experience. You gain access to conversations with people you might never have met otherwise, and those conversations can expand how your community and your world.
► Where can we learn more about you & your podcasts?
You can learn more about my work and the podcast at:
Create Magic At Work®
https://createmagicatwork.net
Magic Thread Media™ Podcast Network
https://magicthreadmedia.com
Podcast: Create Magic At Work®
Available on Apple Podcasts, Spotify, and all major podcast platforms.
LinkedIn
https://www.linkedin.com/in/amylynndurham
Instagram
https://www.instagram.com/createmagicatwork
Listen411.com: Lightning-fast, Cost-effective Podcast Transcription and Summarization - Crafted with Passion by Listen Notes.
Lightning-fast: Transcribe a 1-hour audio file in 1 minute.
Pay-as-you-go: USD $0.06 per minute + $1 per file. No subscription required.