Interview entrepreneurs about their journey & what it's really been like.
"If you create momentum & keep going, you can keep adjusting & improving along the way."
Today Dave Gulas, the creator of Beyond Fulfillment Podcast shares his story of entrepreneurship podcast.
â–º Tell us about you and your podcast
I've had a 20 year sales/executive career within the medical & pharmaceutical industry. I'm president & co-founder of a logistics startup that's nearly 2 years old. Our podcast interviews entrepreneurs from a variety of industries about their journey, challenges they faced, pivots they had to make & what they've learned along the way. We aim to provide valuable wisdom & insights that others can use as strategy and/or inspiration on their own business journey. Our audience is entrepreneurs, start-up founders, small business owners, etc.
â–º Why & how did you start this podcast?Â
On my founder's journey, it was very challenging early on & I found the biggest source of learning was conversations with other founders via networking calls, meeting at trade shows, etc. One day I had the idea that if I could put these conversations on a public forum, the audience could benefit as well as the guest & myself. I do listen to podcasts & I thought I could do the same thing. Our first episode was published on October 5th, 2023 which is less than 30 days after I had the initial idea.
â–º How'd you find the time and funding to do this podcast?
We initially released one episode per week, we now release 2 per week. We've released 50 episodes in 9 months. I find & book the guests, do an intro call if needed, research, & conduct the interview. Then I send it to my marketing team & they do the edits and handle the publishing, etc. I schedule the calls within my normal business day just as I would schedule other sales or networking calls. Although it takes time, it's a lot of fun so it's easy to stay consistent. Our marketing team helps with all aspects of our company's marketing which includes the podcast. Hosting & software costs have been minimal, $100 a month or so.
â–º What do you gain from podcasting?    Â
Ever since the podcast premiered, our company's conversion rate has gone up significantly & we've gained direct business via the podcast. We promote our 3PL & freight agency on the show. We don't have any outside sponsors yet. Podcasting has been a powerful networking tool to connect with other like-minded people & to get to know them on a deeper level.
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â–º How does your podcasting process look like?Â
I find the guests mainly on LinkedIn & I send a dm about the show & why I think they'd be a good fit. Once we schedule, I'll research their background & prepare questions. I record the interviews over zoom, from my office. I have a Yeti mic I plug into my laptop & a couple ring lights. We just started using captivate.fm & cast magic, both excellent tools.
â–º How do you market your show?
For the first 6 months, we were only on YouTube, then Spotify, Apple & now everywhere else. LinkedIn has been the best marketing vehicle for us. We do email marketing as well.
â–º What advice would you share with aspiring (new) podcasters?
There's power in taking action & creating momentum when you don't have everything figured out. Just start & make progress however small or imperfect every day. If you create momentum & keep going, you can keep adjusting & improving along the way. Podcasting can open so many new opportunities for you, if you have the urge to do it, just start.
â–º Where can we learn more about you & your podcasts?
Podcast website: www.beyondfulfillmentpodcast.com
My website: www.davegulas.com
Podcast YouTube: youtube.com/@BeyondFulfillmentPodcast?sub_confirmation=1
Podcast Spotify
Apple Podcast Link:
Podcast TikTok: https://www.tiktok.com/@beyondfulfillmentpodcast
My LinkedIn: https://www.linkedin.com/in/davegulas/
My Twitter: twitter.com/DaveGulas
Company Website: https://ezdc3pl.com/
Transportation link: www.freightbydave.com
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